ATTITUDE Oceanly Light Coverage Foundation Stick Titanium Dioxide-Free EWG Verified Plastic-Free Vegan Cruelty-free Makeup Dune 0 42 Ounces

I have been transitioning to non toxic products and wanted something comparable to the fenty foundation stick this works great. I will say the packaging does take some time to get used to and the product is a little stiff when you first rub your face but it gets soft from the heat of your skin and then goes on much smoother. Read more

Don't know how they can sell this product! It's dry and cakey, and it crumbles into the sink when you're trying to put it on your face. I love the color! It matches my skin perfectly, but I'll never buy it again! You only get a little bit for what you pay, and the texture is like trying to rub clay on your face. And add to all that... their dispenser is as cheap as can be. It's like the pushup ice cream containers, made out of cardboard, only because there's such a little bit, it falls out every time you push up to show more of the "makeup." Not only that, but it won't stay up, when you push it up, so there's no way to apply this except to take it out of the dispenser, and hope you don't drop it when applying it. Also, it's so dry, you're pulling and dragging on your skin to get it applied, which is the opposite of what you should be doing to your facial skin. If they could get this same color in moister makeup, with a different container, they might have something to charge that much money for, otherwise, I strongly do NOT recommend this product! Read more

Perfect color match. I don't us it every day only on occasion, but it is drying out faster than expected. Maybe if it is packaged differently to maintain it moisture that would make it worth purchasing. It does cover well but the application stick isn't desirable or user friendly. Thanks. Read more

Has zinc ox in it. The consistency is awful. It’s super dry and I can a barely use it. I bought it originally because I thought it’s non toxic. Read more

I absolutely LOVE this brand and everything it stands for—the ingredients are clean, skin-friendly, and clearly designed with long-term skin health in mind. That said, I have to be honest: this particular foundation wasn’t the best fit for my skin tone. I ordered what should’ve been a perfect match based on the photos and my undertone (I’ll include a reference photo of my skin tone for comparison), but when I applied it, it left an unexpected white cast. That was surprising since it’s a serum foundation—not a sunscreen. The texture was also thicker than I expected, and I found it a little hard to rub in smoothly. That said, I still plan to use it under my regular foundation because I trust this brand’s ingredients so much. I just wish they would expand their shade range and maybe tweak the formula so it blends more seamlessly—maybe something closer to a pH-adaptive or self-toning formula? All in all, I’m rooting for this line to grow. I believe in what they’re doing, and I hope future updates make it easier for people like me (who prioritize both skin health and shade accuracy) to wear it confidently on its own. The photo I’m attaching is me wearing my usual make up just so you can see my skin tone versus what I purchased. I will not be attaching a photo of me with only this foundation so you will have to take my word for it. There was a white cast. Read more

my favorite thing about this brand is that it’s EWG verified meaning it has no questionable ingredients. Even ones that may be deemed safe elsewhere. If there’s any question at all EWG says no. Attitude is the only brand I’ve found that’s both affordable and safe. I’ve done a lot of research. I tried wellpeople brand makeup first and was disappointed. I decided to try attitude brand and am so glad I did. It glides on easily and lasts all day. It doesn’t crease like the other brand did. It isn’t greasy and I have very oily skin. It’s a light coverage and I was worried about that at first but after I put my powders on top of it it really set up nicely and had great coverage. I prefer a bright face so I opted for the lighter color and it worked amazing. I used to use Estée Lauder 24 hour makeup in fresco and I found that this color looks the same on my face. I’m so happy to have found a healthy makeup! Read more

The only thing I like about it is that the company strives to be eco conscious. But for foundation, this didn't apply/lay on my skin smoothly. The texture of it felt like clay. It settled in wrinkles and the color was off. I won't be buying it again. Read more

I have been searching for no/low toxin makeup for a while. This product came up on the EWG app, and I figured I would give it a chance! It comes in a great biodegradable (not plastic!!!) holder. It’s very solid. It tends to pill up when you initially apply it to the skin, but when you running it in, it blends perfectly. I have fair skin, and the lightest tone worked for me. It’s not full-coverage, but works to hide eye bags and blemishes really well. Great for every day wear! I will be buying this product again, for sure! Read more