Bird's

Birds Original Instant Custard Powder 240g Classic British Dessert Mix Just Add Water Creamy Delicious Pack of 1

$10.90

850+ bought in the past month

About this item

  • Classic British Taste – Made with Alfred Bird’s original 1837 recipe.
  • Quick & Easy Preparation – Just add milk and sugar for instant homemade custard.
  • Smooth & Creamy Texture – Perfect for enhancing desserts like pies, crumbles, and puddings.
  • No Artificial Colors or Preservatives – A clean, family-friendly choice.
  • Convenient 240g Pack – Resealable and ideal for multiple servings.
$10.90

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Product details
BrandBird's
Package InformationJar
Number of Items1
FlavorEnglish Custard
Item Weight0.3 Grams
Technical specifications
is_discontinued_by_manufacturerNo
product_dimensions3.74 x 3.74 x 3.74 inches; 0.01 ounces
item_model_numberS9-UDV7-T5PR-CA
upc767563200864
manufacturerBird's
units10.5 Ounce
best_sellers_rank#21,077 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #26 in Pudding Mixes #164 in Baking Mixes

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Customer reviews

4.53,969 ratings
  1. 575%
  2. 413%
  3. 30%
  4. 20%
  5. 113%

Customers say

Customers praise the custard powder's flavor, noting it's not too sweet, and appreciate its quality as the best on the market.

★★★★★

Easy to make. Taste great

Anna yanochikFebruary 6, 2026✓ Verified purchase

I loved it. I made it with soy milk so it took at least 12 hrs to set up in fridge. It was not too sweet. Very easy to cook. I will buy more. Great value. If you require it to be sweeter just a tablespoon of sugar. If you use real whole milk it will be thicker Taste like pastry cream recipe but so much easier Read more

★★★★★

Excellent product!

CustomerJanuary 13, 2026✓ Verified purchase

Very easy to order, quick to ship. We will order again! Read more

★★★★★

Follow the directions

Kristy SimkinsJanuary 27, 2026✓ Verified purchase

I have only used one time since purchasing. I followed the directions but it seemed too thin so I added more powder, wrong thing to do. Following the directions even if it seems to thin. It will thicken up a lot when cooling. The flavor is good and I will continue to find uses in my recipes for this. Read more

★★★★☆

Bird's Instant Custard!

Linda Ewert-TreptowMarch 7, 2026✓ Verified purchase

This probably fine,but it is basically instant vanilla pudding. Read more

★★★★★

Custard wins

Jackie ClarkeFebruary 8, 2026✓ Verified purchase

Great custard powder to add culture to your dish. I used them with students to make icecream on a bag. Super value and great texture. Read more

★★★★★

Great easy custard!!

PattiTFebruary 2, 2026✓ Verified purchase

This makes the loveliest custard!! In the microwave!! I’ve been making it for years!! Read more

★★★★★

Great Custard, carton can be better

Reticulated PythonFebruary 9, 2026✓ Verified purchase

The custard was good and was to our expectations. However the custard carton is too flimsy. They ought to be better for appropriate storage. Read more

★☆☆☆☆

Bird's Traditional Custard Powder

GiuseppeDecember 4, 2024✓ Verified purchase

This is pure corn starch, with coloring, it is better to make a pastry cream, with eggs, milk, sugar and corn starch than to use this product, which in a very personal opinion, as I have said, is pure corn starch with coloring. Besides, its taste is horrible, it doesn't even remotely resemble a good pastry cream, so forget about buying this product, it's going to disappoint you. Do yourself a favor and look for something of higher quality since this is not going to give you the result you want apart from the fact that its flavor, as I mentioned, is horrible. But hey, this is my opinion, you will decide whether or not you want to buy it, but I warn you that you will be disappointed, to such a degree that you will lose your money and throw away the product. Of course each person is different and maybe there is someone who likes its flavor or its quality but as far as I am concerned, this product does not serve as a cream or whatever you want to use it for. But well, I had to rule it out but maybe you like it and as I say, in terms of taste, everyone has a different thought. Read more

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