BOLL & BRANCH
Product video 1
Rated 4.7/5 across 42 reviews — highly regarded by customers.
Customers find these bath towels to be of good quality with a luxurious feel.
Generated from the text of customer reviews
I can't say enough about these towels. I've always bought Cariloha towels, however I've been hearing so many advertisements regarding Boll and Branch that I decided to give them a try. I'm so happy I did. These towels are so large and thick and absorbent. I'm not sure I'd ever be satisfied with anything else. They wash nicely. I don't use fabric softener. You really can't go wrong with these luxurious towels! Read more
I've been looking for a proper set of towels to replace my last set that finally started fraying and deteriorating after almost 15 years. I never knew a towel could even last that long, but from what I can tell, this Boll and Branch set is up for the challenge. I went with the bath sheet set over the standard towels because of my height and hair length, but after using them I absolutely could've went with the standard towel set. Just as an experiment, I tried drying my hair and body with the super-sized hand towel, and while the hand towel was pretty wet afterward, it got the job done. The Boll and Branch are definitely the thickest and most absorbent towels I've ever used. That said, they aren't the most "plush" or soft, but I expect that to come with use and laundering them over the months and years to come. They are indeed pricey, but if you appreciate a good towel and/or can locate them on sale (50% off for cyber Monday), it's a no-brainer. One last note; the towels are "designed" in the USA, but made in India. I believed I was supporting a US brand, but it looks like another case of offshoring to increase profit at the detriment of American workers for Boll and Branch. Still a great towel, but disappointing nonetheless. Read more
The Juniper is beautiful. These towels were thick and soft right out of the package. Washed well and even more soft. Thrilled with this purchase. Read more
Best mix of luxury and absorption. Huge fan Read more
Very nice towels. Great quality Read more
These weren’t what I was expecting. They will work for me now. Not as soft as expected. Read more
19 August 2025: Boll & Branch makes good bath products; soft and long-lasting. Just make sure you pay attention to the size you're buying - B & B makes some massive towels! I also read that fabric softener can effect the ability for towels to absorb water so no need for fabric softener when washing B & B towels. B & B towels have lasted me for years, too. Boll & Branch may be a tad expensive, but you get what you pay for 24/7. Good job, B & B. Read more
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