Emily Lindbo—March 31, 2025✓ Verified purchase
I’ve used the Clairol BW2 Powder Lightener multiple times, and overall, it’s a solid choice for hair bleaching. It lifts color effectively and works quickly, especially when paired with a 30 or 40 volume developer. The powder is fine and mixes well, creating a smooth consistency that’s easy to apply. One of the standout features is its strength—this bleach is powerful, so it’s great for achieving high lift results. However, that also means it can be a bit harsh. I’d recommend doing a strand test first, especially if you have a sensitive scalp. The smell is strong, like most bleach powders, so good ventilation is a must. A little goes a long way, making it cost-effective, and I appreciate that it doesn’t dry out too fast during application. That being said, timing is crucial—leaving it on too long can cause dryness or damage. I always follow up with a deep conditioner to keep my hair healthy. Overall, BW2 is a reliable and affordable option for bleaching, whether you’re doing a full lift or just highlights. Just be cautious with processing time and always use proper hair care afterward. Read more
BevAnn777—January 22, 2026✓ Verified purchase
Worked very well and lifted evenly, even mixed at a 1:3 ratio. My hair was box dyed brown (but appeared black) and after ColorOops didn’t budge it, I turned to bleach so I could correct to a lighter shade. Keep in mind, it lifted the dark color much quicker than I anticipated. I went from a level 3 to a level 9 in about 12 minutes, even at the diluted ratio. So the “extra strength” is legit. 😂 There was minimal damage to my hair. Just make sure to keep a close watch on how quickly it’s lifting. I had expected it to take much longer, since years ago it took a good 50 minutes to get my hair the same level of lift. If I hadn’t checked it early when I did, the outcome could have been bad. Read more
Katherine Staley—January 6, 2026✓ Verified purchase
I have superior dark natural hair. Its gentle and very effective. With 20V thick medium course hair, I leave on for 30-35 mins and it lifts atleast 5-6 levels! This is good stuff at an affordable price. Read more
Kimberlee hart-days—February 15, 2026✓ Verified purchase
Used for bleaching knots on wig . Come out great Read more
Diana—February 5, 2026✓ Verified purchase
Works well. Lightens really fast. Read more
Mullens—February 7, 2026✓ Verified purchase
This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners. Read more
Bailed Out—February 3, 2026✓ Verified purchase
This is my go to lightener and I am certainly no pro. It says on the back of the tub "Incredible highlights and special effects in no time" and that's no lie. The pic is with Adore Titanium after using this. I used ION Bright White Creme Lightener before because of all the rave reviews, and all it did was leave my hair a greasy mess because of all the oils in it, so forget about coloring your hair after using it. Just use Suave Clarifying Shampoo after using this, let it dry, then use the color of your choice. Hope this helps. Read more
Kindle Customer—December 31, 2025✓ Verified purchase
Worked great. Used all of it but alil bit. I will say it is a small bag inside. If your needing alot at once you would need 2 or more tubs. But great and works great. Read more
