I’ve been wanting to try the sleek-back wet hairstyle that’s trending right now, and this product definitely helps to achieve that look. It gives my hair a smooth, shiny finish without any flaking or stiffness (yay!!). The hold lasts for hours, and I kid you not: even when my hair gets tousled, it still looks intentional and polished. It is definitely great quality product. That said, this product alone isn’t quite enough to hold everything perfectly in place. I usually pair it with a hairspray and a bit of hair oil to really lock in the “wet” effect. When used together, the result is sleek and glossy. I always get compliments on my hair when I style it with this product. Pros: • Helps achieve the sleek-back, wet-look style • Doesn’t flake or leave residue • Long-lasting hold when layered with other products • High-quality formula and trusted brand •Smells really nice Cons: • Not strong enough on its own for firm hold • Works best when combined with hairspray or styling oil Bottom Line: If you’re looking to create that chic, slick-back look, this product is a great foundation. It’s high quality, easy to use, and leaves hair smooth and shiny. But be ready to pair it with hair spray and hair oil to achieve the trendy “wet” look. Read more
I’ve been using COLOR WOW products for years, and this travel kit is perfect! My hair is naturally curly, and frizz has always been a challenge—but these products really deliver. The shampoo and conditioner leave my hair feeling clean and soft, and the One Minute Transformation cream is a lifesaver for quick touch-ups. I also love the Pop & Lock serum for added shine and frizz control. Plus, the scent is amazing—fresh and not overpowering. Everything works beautifully with my hair texture, and the travel size makes it easy to take on the go. Highly recommend for anyone battling frizz! Read more
For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck! Read more
Absolutely amazing! Loveeee it! Defines my hair and takes away the frizz! My hair is usually ‘poofy’ but this product saves me! Read more
I so much wanted to love this, but it just has not worked for my hair. I still find my hair frizzy and not smooth by using it. So sorry Read more
Second time purchasing this product! I have blonde hair that gets frizzy- especially after sleeping with a silk pillow case. I apply this product- run my fingers through my hair and over my hair to smooth it- let it dry & brush it! It’s presentable! I do usually go on and throw some curls in it, but it never gives a dirty feel to my hair! And I’m a smell person and it’s got a nice smell- faint and dissipates🫶🏼 My ends are so much healthier after the first tube- I was totally sold!! Buying on Prime saves me the shipping vs purchasing thru the company!!! Read more
So I LOVE hair products and I have quite a bit of them. It’s my obsession! Could be worse I guess … however this product is GREAT. I haven’t been disappointed by a WOW product yet . They are pricey and I’m not sure worth the price butttttt they do last pretty long so probably worth it for that. I will always have one in the cabinet . It is a nice product to use once finished with hair or when you don’t was the next day and want a good look without isn’t hot tools! Read more
This makes my hair sticky and does not take care of the frizz. I have very curly hair. I was hoping that it would tame the frizz and smooth out the curls, but it doesn’t. I’m disappointed. Read more
