I've always been sort of a makeup snob. I'm good to use drug store brands for certain things but historically I used Clinique for foundation. Recently the price went up (it was already pretty pricey) on the Clinique foundation I have used for years and I simultaneously noticed that I didn't like it as much anymore either. Could be that Clinique changed the formula or it might just be that my skin is changing. I notice sometimes when using products for too long, it's time to switch it up. My biggest hang up with switching foundations or concealers, in particular, is that I have to guess what my color is in a different line and might get it home and be disappointed. I went on the Ulta website and used their foundation color match tool (a wonderful thing for those who don't know about it) and thought well, Cover Girl has always marketed this one to women in their 40s (I am now 43) so I'll give it a shot at $13.99. And, I absolutely love it! I especially love on Amazon that it's under $10. A little bit goes a long way, the color is perfect, the product is soft, dewy, easy to apply and blend. It's so much of a less expensive option than Clinique. I think foundation is a bit more unique to someone's skin than say an eyeshadow or something so this might not be the best foundation for everyone to use but I love it and love the price! Read more
If you are over 50 and looking for a moisturizing make up that gives you excellent coverage this makeup could be the answer. I have worn make up every day since I was 17 years old. I am now 71. I have tried just about every make up on the market during my life time. I have age spots and freckles and this make up helps to make me look younger and hide fine lines. People are always commenting how young I look and I shocked when they discover my age. A good foundation can make all the difference in the world when you reach a certain age. For me this is a winner. Read more
Haven't used this myself, but it is the one foundation my mother insists on using. She says it's the one that works best for her, and I agree based on the accurate match to her skin tone and how it blends with her skin. She is 60+, so this is definitely a must-have for more mature women, yet it is also great for younger skin as well. Read more
Shade is exactly as represented. Read more
I love how light weights and non oily this makeup is. It blends perfectly with my skin Read more
Super lightweight and moisturizing! I love this foundation so much! I've been getting tired of the dry cakey heavy feeling of most foundations and I've tried many tinted moisturizers that offer little to no coverage and still feel dry and heavy but this right here is amazing and a little goes a long way for a nice light to medium coverage and it is also buildable if you need more coverage. I'm a natural ivory in almost every brand but a lot of them end up looking somewhat orange but this one does not which is also great. It is a little pricier than your average drug store foundation but with the lightweight feel and moisture it offers it is well worth the price especially when compared to similar products from high end brands. This is hands down the best drug store foundation I've ever used 🙌. It blends flawlessly and really goes on like a lotion without leaving your face feeling sticky or greasy. Highly recommend this product to anyone looking for a lightweight foundation Read more
Color was fine despite having almost no reference guide. I applied with a makeup brush and was pleased with how well it went on. Dewy finish. By end of day, it felt a little heavy, it had settled into creases, felt drying and was irritating to my eyes. Returning. Read more
Love the coverage! It’s pretty lightweight and easy to apply ! It’s very smooth going in and it lasts all day! Read more
