Bess—December 3, 2025✓ Verified purchase
This straightener is amazing! It heats up quickly, works smoothly, and does exactly what I want it to, whether going with some curl or completely straight! No smell of burning hair. It leaves my hair full of body and soft. Holds the style till the next wash. It is also lightweight, so easy for all hands. I have used many curlers and straighteners in my life, but this is my all time favorite and at such a wonderful price!! Better than the one I bought for $300 a few years ago! Read more
Matthew schoenbeck—January 28, 2026✓ Verified purchase
This is easily the best straightener I have ever owned. It heats up shockingly fast, and with the digital read out, you can see exactly when it is up to temp. The vibration feature was a surprise to me, I didn't see it listed on any info, maybe I missed it, but it's super neat! What used to take me 4-5 passes, now takes 1 and my hair is straight. There's also a noticeable difference in frizz and static reduction. I live in an incredibly dry winter climate, and my hair has been far better this year, despite the weather being far worse. (We've been -10 below zero for over a week now) I'm absolutely recommending this straighter to all of my friends!! Oh! And the finger grips feel amazing, and also keep it from sliding around the bathroom counter (I have 5 kids, and one knocked my old one off the counter and it broke, which is why I bought a new one in the first place) so that was also an excellent bonus! The quality is STELLAR for this price point. Read more
Amy Geitner—February 4, 2026✓ Verified purchase
Heats up quickly and does a great job straightening my "wavy, frizzy" hair! Glides easily through the hair and leaves it shiny and de-frizzed!! Read more
Karen Kraft Giacalone—February 8, 2026✓ Verified purchase
As someone who has been a Chi customer for 20 years, I’m so glad I switched! This iron is far superior on so many levels, that I wish I had found it sooner. The ability to adjust the temperature of this flat iron is a game changer, as it allows you to find just the right setting for perfect straightening without damaging your hair. It also works like a charm, and I am now able to style my hair in half the time. Best of all, the infrared mechanism protects my fine, fragile hair from breakage, which is a huge plus for women of a certain age dealing with hair loss. Not to mention that all of these benefits come at a very reasonable price. It even comes with a soft travel pouch to store it in. What more could you ask for? If you’re searching for a new styling tool that actually works, is priced right, and will protect the health of your hair, then I seriously cannot recommend this product enough. Read more
Sher—February 25, 2026✓ Verified purchase
This product is very easy to use. You can adjust the temperature with ease and fingers don't get in the way of other buttons. It has a nice soft case to protect the straightener when not in use. It straightens the hair very nicely and it will curl the ends. Very nice hair straightener and I highly recommend. Read more
Vicki S.—January 29, 2026✓ Verified purchase
I love this straightener. It heats up in seconds. My hair is so soft and smooth after using. It’s great for straightening and curling. I can straighten my hair with one pass. Read more
Carmen D Perez—February 19, 2026✓ Verified purchase
I am beyond impressed with this flat iron! From the moment I turned it on, I could tell it was different. It heats up fast and maintains its temperature perfectly throughout styling. I only needed one pass on each section, and it left my hair smooth, and unbelievably shiny — like I just walked out of a salon. For reference, I have 3B curly hair, and this straightened my curls in minutes without needing to go over the same section multiple times. No snagging, no excessive heat damage — just flawless results. My hair felt soft, looked healthy, and stayed straight. I’m officially done with all my other flat irons. I’ve finally found the one! Highly recommend to anyone looking for professional results at home. 💁🏽♀️✨ Read more
Stephanie Burg—December 4, 2025✓ Verified purchase
Love this hair straightener! Best one I’ve ever owned. The infrared penetrates the hair and straightens from the inside out instead of burning the hair externally. I’ve had less breakage and my hair looks shiny and sleek without a lot of product. I also like the vibrating plates and I believe it’s effectively preventing breakage of my hair. Customer service is phenomenal and I have been contacted multiple times for feedback on the product which is unheard of today. I recommend this product to anyone and will definitely buy more Ella bella products in the future. Quality product + top notch service = customer for life. Read more