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FOREVER NEW

FOREVER NEW Granular Detergent Powder - Delicate Laundry Care Wash - Original Scented 32 Oz

$28.00

994+ bought in the past month

About this item

  • GENTLE CLEAN – Forever New detergent has a base of gentle ingredients, creating a highly effective formula that deep cleans and extends the life of your garments.
  • NO RESIDUE AFTERWARDS – The concentrated blend removes stains and soils while rinsing completely free from fabric, leaving no soap residue or damage to the thread fibers.
  • ANIMAL & ENVIRONMENTALLY FRIENDLY – Forever New products have no bleach, brighteners, dyes, phosphates, lanolin, or petroleum ingredients. All products are also certified as not being tested on any animals.
  • KEEP COLORS THEIR COLOR – Ideal for colorfast clothing, but always test for colorfastness ahead of time just to be sure. Pure fabric wash is formulated to gently clean and brighten your garments.
  • GENTLE FOR YOUR SKIN – Forever New prevents irritation or skin reaction and is gentle to use. Ideal detergent for a wash machine or hand washing.
  • Perfect for delicate fabrics including: silk, lace, spandex, polyester, synthetics, nylon, cotton, linen, wool, cashmere, blends, rayon, acetate, compression.

Key details

Brand
FOREVER NEW
Item Form
Powder
Scent
Original Scented
Unit Count
32 Ounce
Material Type Free
Bleach Free, Dye Free, Petroleum Free, Phosphate Free

Dimensions and fit

dimensions
‎ 4.5 x 2.5 x 8 inches; 2.01 Pounds
product_dimensions
4.5 x 2.5 x 8 inches; 2.01 Pounds

Technical specifications

item_model_number
10032UK

Item information

is_discontinued_by_manufacturer
No
department
womens
material_feature
Biodegradable Warning
date_first_available
December 21, 2002
manufacturer
FOREVER NEW
best_sellers_rank
#18,165 in Health & Household ( See Top 100 in Health & Household ) #155 in Liquid Laundry Detergent
Highlights

About this item

  • GENTLE CLEAN – Forever New detergent has a base of gentle ingredients, creating a highly effective formula that deep cleans and extends the life of your garments.
  • NO RESIDUE AFTERWARDS – The concentrated blend removes stains and soils while rinsing completely free from fabric, leaving no soap residue or damage to the thread fibers.
  • ANIMAL & ENVIRONMENTALLY FRIENDLY – Forever New products have no bleach, brighteners, dyes, phosphates, lanolin, or petroleum ingredients. All products are also certified as not being tested on any animals.
  • KEEP COLORS THEIR COLOR – Ideal for colorfast clothing, but always test for colorfastness ahead of time just to be sure. Pure fabric wash is formulated to gently clean and brighten your garments.
  • GENTLE FOR YOUR SKIN – Forever New prevents irritation or skin reaction and is gentle to use. Ideal detergent for a wash machine or hand washing.
  • Perfect for delicate fabrics including: silk, lace, spandex, polyester, synthetics, nylon, cotton, linen, wool, cashmere, blends, rayon, acetate, compression.

From the brand

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Product videos

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Customer reviews

5,252 reviewsPositive

Rated 4.7/5 across 5,252 reviews — highly regarded by customers.

  • 88% of sampled reviews give 4–5 stars.

Customers say

Customers find this laundry detergent to be the best for delicate fabrics, with a pleasant scent and excellent cleaning power that removes even old stains.

Generated from the text of customer reviews

★★★★★

First Time User

I have been using Woolite for my polyester tops and satin pillowcases for years and after awhile, it just didn't seem to be cleaning anymore. So I starting searching for something else to try. There really are very few choices once you start looking. I had even tried a plant based detergent on other items recently and I can't tell you the clothes are clean after the load is done. Using my regular liquid detergent for my regular clothes and having to switch at some point as well, I discovered the trick to using a powder detergent - you MUST make sure it dissolves completely BEFORE you start the load!!! So, I had faith in this. Filled my tablespoon and it came out slowly and I dropped it into the cold water and stirred. Guess what? There are rock hard chucks that absolutely refused to dissolve floating around the drum! I got a small laundry cup and put some fairly warm water in it - around 1 inch - fished out the chunks and put them in the cup. They dissolved immediately. Feeling better, I let the load run its course. After I put them in the dryer, they came out smelling fairly strong (from the heat) and I laid them out to finish air drying. My results/conclusion: 1. It has a scent even though it says it's unscented. It is NOT bad, just smells clean and when the items were completely dry, there was hardly any smell left over at all. 2. This stuff actually works!! Not only are the pillowcases clean - it removed facial oil stains that have been there (and dried in there) for YEARS!!!! Could not believe it. This is an awesome product and I highly recommend it!! (Side note: Again, as a first time user, figuring out what product is what when all the bottles look alike is frustrating. Liquid, darks, scented, unscented and original and in at least 3 sizes each; make sure you end up with the product you wanted in your cart.) Read more

KB
★★★★★

Clean delicates that will not take out the color

This products is great for delicate care products, I use it with both hot and cold water - it make my garments smell great! and they are clean! Read more

Sandra Salinas
★★★★★

Saved an antique lace tablecloth!

It is wonderful! If this doesn’t whiten and help bring life back to materials…the item probably needs to be thrown out! Read more

DRama teacher
★★★★★

Gentle soap for hand washing clothes

Very gentle and great for hand washing delicate items. Nice fragrance Read more

ck
★★★★★

Great Product for Sensitive Skin

I've been using Forever New to wash my delicates for years after it was recommended by a salesperson ar a bra store. It's a great product for sensitive skin. I have eczema and it really helps keep my bras clean without the harsh detergents that harm my skin. You can literally see the dirt/body oils lifted without the product discoloring the item. Forever New is easy to use, you just leave the bras soaking in the sink with the product, rinse it off after a while, and hang to dry. No scrubbing is necessary. This product works great! Read more

Loren
★★★★

Love this detergent!

The previous owners of my home left an older bottle of this detergent when they moved out. Tried it & loved it! I use it for all of my clothes. Does a good job of removing stains…just a quick hand soak & rinse. The bottle says it’s the original scent, but it doesn’t smell nearly as good as the old one I had…but still like it! I initially thought it was pricey, but it only takes 2 tablespoons of detergent for a machine load…so this bottle will last me forever…all in all, the price is good. Read more

Patricia Clark
★★★★★

Perfect for handwashing personal items.

I originally bought this from a high-end bra specialty store. They told me to use it to extend the life of the products purchased. Previously, I had been doing all my handwashing in Woolite, but I was informed that Woolite is only to be used on natural fibers such as silk and wool. The Forever New is to specific to man-made fibers. I have been using it ever since and could not be happier. It has a nice scent, dissolves easily and a small amount goes a long way. It really does clean my personal items well and seems to extend their lifespan since they never go in the washer or dryer. I even use it on the gloves I use at the gym and they come out great too! Read more

Susie A
★★★★★

WAS skeptical, but not anymore

I was skeptical about trying Forever New, but tried it because of other reviews. This is a superb clothes cleaning product. I keep some already diluted on hand and I apply it wet to stains using a toothbrush and I haven't come across anything that it can't clean. Read more

Viola Mae Sanchez
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