L.A. Girl

L A Girl Ultimate Intense Stay Auto Eyeliner Perpetual Purple GP325

$5.99$7.50

1648+ bought in the past month

About this item

  • Long Lasting Formula
  • Highly Pigmented
  • Smooth Application
  • Retracable Pencil - No Sharpener Needed
  • Cruelty Free
$5.99
Was $7.50Save $1.51

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Product details
ColorPerpetual Purple
BrandL.A. Girl
Item FormPencil
Product BenefitsDefining
Number of Items1
Technical specifications
is_discontinued_by_manufacturerNo
product_dimensions0.31 x 0.31 x 5.87 inches; 0.01 ounces
item_model_numberGP325
upc081555653255
manufacturerL.A. Girl
best_sellers_rank#5,920 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #58 in Eye Liners

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Customer reviews

4.52,464 ratings
  1. 588%
  2. 413%
  3. 30%
  4. 20%
  5. 10%

Customers say

Customers find this eyeliner long-lasting, with one noting it stays on all day without transferring to the lower lash line. Customers praise its quality, value for money, and smudge resistance, while also noting its effectiveness, with one mentioning it works particularly well on dark skin.

★★★★★

Checks all the boxes

Lydz ♡January 19, 2026✓ Verified purchase

I'm always looking for a good eyeliner for tightlining that won't smudge or get weird on me. My eyes get watery while I'm trying to tightline, which causes whichever eyeliner I'm using to lose pigment, unless I keep swiping a cotton swab across the area, and that really irritates my eyes after a while. I didn't have any of those issues with this LA Girl liner. I'm really impressed with the quality of this thing, especially at this price point. The application process is uncomplicated, the color goes on bold, it stays where it should, it doesn't smudge, and it comes off easily when I wash my face at night. This is basically all I have ever wanted out of a pencil-type eyeliner. Read more

★★★★★

This is my favorite eye liner.

Big BurlyJanuary 23, 2026✓ Verified purchase

This is great eye liner. Goes on easy and stays all day. Love the color too. Read more

★★★★★

Worth the hype

smart shopperJanuary 25, 2026✓ Verified purchase

Glides on smooth and lasts all day in the waterline. Both brown shades are beautiful. Read more

★★★★☆

Great staying power

EJJune 12, 2025✓ Verified purchase

Only pencil I've found that stays in my waterline, though it stays a little too well. It's also slightly uncomfortable and I can definitely feel it when I wear it. But it looks nice and stays until I need it to. Read more

★★★★★

The best black eyeliner

DMJanuary 28, 2026✓ Verified purchase

Perfect black eyeliner, super dark and lasts all day, no smudging, stays in place Read more

★★★★★

Glides on and stays on.

rhonda m welshFebruary 1, 2026✓ Verified purchase

This is the best eyeliner I've purchased. Have tried many high end eyeliners but this one beats them all. Goes on smoothly, allows for blending and stays put. Read more

★★★★★

Great for waterline!

TastycakesJanuary 18, 2026✓ Verified purchase

This is the best drug store brand eyeliner for the waterline I've ever used, by far. It glides on super easy, and it stays all day long. You have to be careful not to advance the tip out too far or it will break off, because it's very soft, almost like a softened butter consistency. Read more

★★★★★

Best Black Eyeliner in a Decade

Kelley R.December 5, 2025✓ Verified purchase

This is the best black eyeliner I've bought in a very long time and it came recommended by an esthetician. It glides on smoothly, stays all day and even all night, yet removes well with eye makeup remover, and I pray it's never discontinued. Buy it! Read more

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