Lillian Ruff

Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo - Ultra-Hydrating Professional Whitening Dog Shampoo Vivid Show-Quality Coat

$19.95

727+ bought in the past month

About this item

  • Unrivaled Brightening Formula: Say goodbye to dull fur with our Berry Blue pet shampoo. Perfect for short to long coats, its unique formula produces a rich lather that rinses off effortlessly, brightening whites and enhancing coat colors. Unlike other whitening shampoos, Lillian Ruff Berry Blue Brightening Shampoo is suitable for all coat colors, ensuring a vibrant and refreshed look every time.
  • Luxurious Spa Treatment: Treat your dog to the pampering they deserve with our Berry Blue Brightening Face and Body Wash enriched with natural blueberry extracts. Transform any bath into a relaxing spa session, offering more than just a facial – it's an overall body shampoo that cleanses and brightens every coat color, leaving behind an invigorating aroma.
  • Less is More: With its concentrated violet pigments, a little goes a long way with Lillian Ruff Berry Blue Shampoo. Experience nourishing softness and ultimate whitening with minimal product usage, saving you time and money while ensuring your pet receives the best care.
  • Made in the USA: Proudly manufactured in the USA to the highest standards, Our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
  • A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.
$19.95

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Product details
BrandLillian Ruff
ScentBlueberry
Product BenefitsA pet shampoo designed to brighten & whiten coats & hydrate pet skin
Recommended Uses For ProductDry Itchy Skin, Hydrate, Remove Tear Stains, Shine
Material Type FreeGluten Free,Paraben Free
Technical specifications
product_dimensions2.5 x 2.5 x 8 inches; 1 Pounds
item_model_numberBB Shampoo
date_first_availableJune 27, 2019
manufacturerPremium Shoppe
best_sellers_rank#3,744 in Pet Supplies ( See Top 100 in Pet Supplies ) #31 in Dog Shampoos

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Customer reviews

4.65,161 ratings
  1. 588%
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  3. 30%
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Customers say

Customers find the pet shampoo effective at cleaning and shining coats, with one noting its cleansing power exceeds other products.

★★★★★

Best Combo

MoonlightMarch 4, 2026✓ Verified purchase

This is the best shampoo/conditioner for my dog! It smells soo good and this will be the only combo I’ll be getting for my dog. It’s perfect. It makes his fur extra clean and whiter. Read more

Review image 1
★★★★★

Does everything it says and more

KatelynApril 3, 2026✓ Verified purchase

Smell is AMAZING, and it whitens my husband’s mainly white Akita easily. Lathers easily, no skin irritation, and made her fur SUPER soft; almost like she had high grade conditioner in her fur. Got rid of the matting on her hind legs (she has a torn ACL and arthritis so she drags her butt a lot on the ground when laying down), and detangled it easily. Her skin seems to be healthier too. It’s been over a week and the white on her coat hasn’t faded much; with her being outside on the ground after rain and lots of dust flying around. So I’d say the duration is really good. SUMMARY: -Great at whitening, moisturizing skin and coat -Softens the coat like conditioner -Lathers easily -got rid of tangles and matting -lasts a while Highly recommend trying it Read more

★★★★★

Smells wonderful brightens white and is gentle also lathers nicely and easy to rinse

Stephen D.January 28, 2026✓ Verified purchase

Love this luxurious dog shampoo and conditioner. It lathers nicely and is easy to rinse. Smells wonderful and brightens especially white coats but also brightens colored coats. The conditioner leaves them soft and silky. I use this also on a dog that has sensitive skin with no issue. I highly recommend these products. I have been a dog groomer for over 25 years and I hope to see more groomers using this shampoo and conditioner. Read more

★★★★★

The Best Combo for my pup!

Kina WeldonFebruary 20, 2026✓ Verified purchase

This has been the best combo I have ever used for my pup! I have tried others and this by far is the best. It not only leaves her smelling amazing, hair feeling soft and fluffy and white but it meshes with her natural scent very well. It’s a great addition and doesn’t irritate her skin. The shampoo lathers well and rinses out easily. The conditioner leaves her hair feeling extra soft and fluffy after being blow dried and rinses out well too. I will only use these from here on out! Read more

★★★★☆

Whitening dog shampoo

jennifer royJanuary 21, 2026✓ Verified purchase

Best whitening shampoo for dogs that have white fur plus it smells so good Read more

★★★★★

Best product I have found

Brenda DanielsMarch 3, 2026✓ Verified purchase

Shampoo and conditioner are amazing, easy to use smells great and rinses easy, even my dogs keep smelling each other. Leaves coat silky and shiny.will continue buying Lillian ruff pro Read more

★★★★★

THE BEST SHAMPOO

Patricia DeLanoMarch 31, 2026✓ Verified purchase

I wouldn’t use any other shampoo on my cavapoo. She’s white and Merle and this shampoo makes her hair stay white. I love the way it makes her smell. Lillian Ruff is my favorite. Read more

★★★★★

Whiter, shiny, soft, smells good

DM..March 14, 2026✓ Verified purchase

Much whiter, shiny, soft, smells good! In orange shirt is before bath. Read more

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