atrac—November 12, 2024
I didn’t realize it’s possible and I’m not embarrassed to say it - I’m excited about doing laundry now. OK, maybe I’m a little embarrassed. But this stuff smells incredible. I hate to even use that word because it sounds disingenuous, but a fact is a fact. You really don’t realize how much of a synthetic chemical mess the other usual detergents are until you pour this stuff into your washing machine. It’s like taking a bottle of cologne and spritzing all over your laundry. My laundry room smells fantastic while using it too. So in terms of cleaning power I know for a fact that enzymes are essential in a detergent for lifting stains, so when I was browsing here and saw the nifty bottle design and cologne scented feature I wanted to make sure it has enzymes to actually do the job. I saw “enzyme blend” in the ingredients so I checked on their website and it has 6 enzymes. That is impressive. Most detergents have 2-3. I don’t know if that’s actually overkill or not but it took out some grass and blood stains with ease so literally more power to it. And yes, my clothes smell nice after using it. Not overpowering by any means but just enough to matter. I did buy one of each scent. Don’t ask me to pick which one is better though. I can’t decide. Two completely different smells. African Sandalwood is smooth warm and cozy and Italian Riviera is crisp and clean. Sandalwood on towels and pillowcases is the way to go though. Anyway this seems to be a new product so I’m glad it caught my eye and I took the risk on it. It’s worth every penny. Even the bottle and the cap are cool. Yes, I notice stuff like that when I’m excited. Read more

Matthew Mastenbrook—December 21, 2025
Loaded is my most favorite Laundry detergent ever. Smells somewhat like cologne but definitely has a clean clothes scent. I really like the African Sandalwood scent and I have tried the French Cognac as well. My girlfriends coworkers say she smells amazing when she goes to work in clothes I washed. They recently updated the bottle design and I feel like this addresses the gummed up lid problems I was having with pouring capfuls into the wash. Cleans the clothes well and leaves a very fresh lasting luxury scent. Read more
Jennifer R—December 21, 2025
I love the smell of this detergent, I got Maldivian Palm, I love the fact that I can still smell it on my clothes once they have been washed and dried and It’s not over powering. Seems to clean my clothes well and hasn’t left behind any stains. The only negative so far is it’s a little pricey. I have gone through so many different detergents to find one that actually makes my clothes smell good after they are washed and dried and this is the only one that does the job. Read more
Bri—September 12, 2025
This detergent was amazing from start to finish! The bottle is a lot bigger than I anticipated (which isn’t a problem, at all). I like how the product is thick and not watery or runny. It smells AMAZING! My husband does CrossFit so his clothes can get a bit funky, especially in the Florida heat. I did one load of his laundry and his clothes came out smelling great! This detergent does NOT just cover up odor. It eliminates it while replacing it with the scent of your choice. This will revolutionize the way you do laundry. The scents are so unique and enjoyable, you won’t need cologne with it! I’ve paired this detergent with the dryer balls and scented oil and it made my laundry experience that much better. Once I run out, I’ll be purchasing the others to try! Read more
LaCie Blanchard—December 28, 2025
I bout African sandalwood and the smell is amazing! Read more
Alex Schlebach—September 24, 2025
I really like this detergent overall and would give it 4 stars. It does a great job of cleaning clothes and the scent itself is very pleasant and fresh. My only wish is that the fragrance was stronger and lasted longer after the wash, because it’s so light I can barely smell it once everything is dry. The other thing that could be improved is the cap and bottle design. When pouring, the detergent tends to drip down the side, which makes the bottle messy. A better cap or spout would make it much easier to use. That said, the detergent itself works well and has a nice scent base, I just think with a stronger fragrance and improved bottle design, it would be perfect. Read more
Stephen D.—May 12, 2025
I was using Mozi wash then wanted to give this a try, I'll be switching back to Mozi wash. This is overpriced for what you get. It smells good initially however the scent is barely noticeable after a wash if noticeable at all. It doesn't do much at all for stains either. It does clean my clothes just fine, however I would like to smell the detergent afterwards without using 3x the recommended amount per wash. Read more
Bizzy—September 11, 2025
I’m pretty pleased with this detergent! The scent is great and lingers after washing. My clothes feel clean, and it didn’t leave any weird residue or texture that sometimes you experience with big box detergent; I have sensitivities to most detergent but this one did not irritate my skin at all. My only complaint would be the spout, or lack thereof; it’s a bit difficult to pour without it dribbling down the side of the bottle, and the way the cap is shaped, if you pour the detergent into the cap, any remaining detergent left will down the bottle when you screw the lid back on. Overall, while a little pricey, it’s a solid product and I see myself buying it again, and maybe trying out the other scents they offer. Read more