As I’ve grown older my hair has changed. Like anyone else’s headed leafs middle age. Since it’s still very long with mixes of blonde and light brown, and sprouts of kinky white arriving my other shampoos stopped working. My hair felt as though it were oily with conditioner that didn’t rinse out. It really grossed me out. Felt sad and shy for a while until locating this solution. This could also have been due to relocation. Water differences. Plus, I use a chlorine filter in the shower as well. Which wasn’t helping combined with my previous product. I’d tried salon and other L’oreal Brands with no sulfite. For color treated hair. Until this product had not found a solution. This find was so helpful. Now, my hair looks full, clean, and I’m able to use the curl iron without incident. Slightly waving the long locks. Using matrix hair conditioner is a lovely compliment. Along with occasionally using the conditioner in the tube that comes with the hair color Preference. Another plus, I’m able to get up the next day and work without washing my hair every day. This is SO helpful. My hair looks great for the day. I’m able to run errands. The only thing I’d say could be a con if someone feels the need to wash their hair daily. It’s super although my hair feels nurished. It’s also dry. Haven’t had any staticy hair this winter. But, it feels dry enough I’ve not attempted to wash daily. If you do pay attention to if your hair gets to feeling too stripped of natural oils that are good for the scalp within reason. Read more
Great shampoo for healthy, shiny hair. No sulfate or other nasty ingredients . Leaves hair soft. Costs a little more, but you're worth it! Read more
This shampoo leaves my curls intact and soft. I am especially glad that I was able to buy the shampoo without having to buy the conditioner as well. My hair is moisturized and soft without the extra heaviness of conditioner. Read more
Everyone talks about how good it smells, and how soft it makes your hair feel, and how good it is for curly hair, but one thing I'd like people to know is that; if you dye your hair it doesn't remove the color. It actually helps maintain the color. Not to meantion all the other qualities of the shampoo. It's certainly worth the price Read more
I love using the combo of this shampoo/ conditioner. Even with my perm long gone, I have yet to find anything that cleans my hair, keeps the dry winter frizz to non existence, all without weighing anything down. (My hair is the super fine, long blonde type, and its common sense that this will most likely have different results for different hair. My hair is probablely one of the hardest to keep the static down, and easiest to weigh down with overly heavy products, so that's saying something for this) Read more
I used to use really expensive shampoo and conditioner , then a Friend told me to try L’Oreal Ever pure curl shampoo. Stop wasting your money, this stuff is so good and great for curly hair!! Read more
I have been using L'oreal Paris Ever Pure for years because it is sulphate free and won't ruin hair color. I like this particular one because it keeps my hair fizz free. I don't have a lot of curl, more waves, but it works well. It smells good too, not overpowering, just a nice fresh scent. Read more
Very happy with the way my hair looks and feels since I’ve started using this shampoo. Gentle on my scalp and hair. Gives more body (and curl) to my color-treated hair. Read more
