Mk—February 24, 2026✓ Verified purchase
Have used it now like 4 or 5 times leaving it on from 5-10 minutes. Great toner. A little goes a long way even thought the bottle itself isn’t huge!! Really great foaming quality. Looks healthier from it too (shinier, softer and a more ashy blonde for my highlights). Not to mention it smells great. Read more
maegan—February 16, 2026✓ Verified purchase
The media could not be loaded. Leave my blonde so bright and soft. Super shiny and smells great! Super great quality shampoo!! Read more
Terri Martin—March 14, 2026✓ Verified purchase
Love love love the color. My hair is soft and skells so good! Read more
Katrina Romero—March 23, 2026✓ Verified purchase
Best purple shampoo I've ever tried. Doesn't turn my hair grey like Prism Lights, and actually works unlike "Not Your Mother's". I have used it every other day without staining. Just mix with your regular shampoo for a more gentle use. My hair feels very dry at first, but if you follow up with a a good conditioner, you shouldn't have a problem. I use the Olaplex No5 and the hair oil, my hair is super soft. Read more
jlc 13—January 20, 2026✓ Verified purchase
This is a really good blue shampoo. I have blonde/white hair naturally and I use this a few times a month to keep any yellow away. It does brighten my hair nicely. I do not use their conditioner, but I will stick with my washing routine Read more
Summertime Susie—January 24, 2026✓ Verified purchase
Very dark at first and will stain scalp if left too long. Thick enough to use only on ends Read more
Pam Morgan—March 16, 2026✓ Verified purchase
Great value for the money easy to Read more
Kathleen—January 18, 2026✓ Verified purchase
Removed the yellowing from my silver hair. My hair is looking healthier too. Read more