I am so impressed with this Flux up Purple Shampoo! I've tried several purple shampoos, and this one truly stands out. It's sulfate-free and feels gentle on my color-treated hair, unlike some others that leave it feeling stripped. After just a few uses, the brassy, yellow tones in my blonde highlights were significantly neutralized, giving me that cool, icy tone I love. It lathers well and has a pleasant scent. A little goes a long way, so the bottle is a great value. If you're a blonde, silver, or highlight-wearer battling brassiness, this is a fantastic toner and protector for your color. Highly recommend! Read more
“Sharing my honest thoughts on Flux: The texture is super smooth, the scent is clean and subtle, and my hair feels noticeably softer after each use.I love the purple does not stain your hands when applying it. I also love that the brand uses wheat-straw material in their packaging — small things like that matter! If you’re looking for a shampoo that leaves your hair fresh, hydrated, and lightweight, Flux is definitely worth checking out.” Read more
“This shampoo surprised me so much. It leaves my hair soft, clean, and with a beautiful shine without weighing it down. The scent is delicate and lasts all day. From the very first wash, my hair felt more manageable and healthier. It's definitely worth trying!” Read more
Works pretty well to tone my gray/silver hair. The bottles are fairly small but decently priced, especially considering the convenience factor of having them delivered to my door. They were packaged extremely well with each bottle coming in its own heavy duty box! There's no way these bottles could leak during shipping. As far as the product, I felt like I had to use a lot of shampoo in order to clean my thick shoulder length hair. There wasn't as much lather as I prefer. The conditioner had a fairly thin consistency but worked decently well to add moisture to my hair. After blow drying, my color looked more natural (as shown in the picture). I imagine the results might be more drastic on dyed blonde hair, but I'm still happy with the effect on my silver tresses. Read more
I was surprised how well this purple shampoo works. It toned down the yellow in my hair after just a couple of washes without drying it out. The formula feels gentle, lathers nicely, and has a clean scent. My hair looks brighter and cooler in tone. Definitely worth it if you want to keep your blonde looking fresh. Read more
I love this purple shampoo. The packaging is beautiful and makes it feel high quality right from the start. My hair felt soft and bright even after the first use. It was effective in taking out brassy undertones. Read more
This shampoo is fantastic for hair. My highlights shined after my first wash! The packaging is also my favorite. It’s well-made and defined, not cheap. I highly recommend this shampoo! Read more
I was honestly surprised by how much I liked this purple shampoo. It toned down the brassiness without leaving my hair dry, and my hair felt noticeably softer after rinsing, not stiff or tangly. My color looked less brassy and more refreshed. This is a great option if you want toning with soft hair instead of that stripped feeling some purple shampoos leave behind. Read more
