MikeE—April 7, 2023✓ Verified purchase
To be honest, I kept this in my cart for a long time before I reluctantly bought it. It sounded great, but a lot of scents can be overwhelming and several colognes I have tried have given me serious headaches. I am glad I took the chance and bought Tru American. It is now my favorite cologne. The scent is fresh and clean. To me it smells kind of citrus-y and woodsy (I’m no expert on scents). I have seen other reviews where some have said the scent doesn’t last long, but that has not been my experience. I have no trouble picking up the scent at the end of the day, and think that some of those who say it doesn’t last may simply have gone “nose-blind” to it. Of course, differences in how it lasts may be due to body chemistry and other factors I suppose. In addition, the packaging is sturdy and the bottle is nice and very solid (I knocked it off the counter by accident…I don’t recommend trying it, but the bottle didn’t even chip). I rarely write reviews, but this cologne definitely deserves a good word from me. I will definitely buy it again and highly recommend it for others. Read more
bigKmart—December 23, 2025✓ Verified purchase
Good fragrance, DO NOT spray it on before going to bed. Your wife will not let you get any rest. You will be tired at work and your work performance at work will decline...my boss is a horses rear and will not give me a raise so I don’t care. If you are single and want to attract a woman, I recommend dropping 10 lbs and purchasing this fragrance. If your content playing video games in your grandmas basement, smelling like Cheeto farts..do not purchase. Read more
Darian—September 2, 2025✓ Verified purchase
Got this for my husband as a gift and love the smell of it. It’s a good size bottle and perfect for a small gift. Value is worth it to, not to expensive and not to cheap that it doesn’t last. Read more
Zechariah g.—December 30, 2024✓ Verified purchase
I get many compliments, this is my gf favrote cologne, it's a semi sweet masculine smell, almost leathery,it's affordable,it lasts a long time, it comes in a 4 oz bottle and the bottle looks nice with a wooden cap, the atomizer is very good, it last about 8 hours, and is able to spread around for about 3 to 4 hours, 3 squirts is perfect, but if u want people in the room to smell u use 4 or 5 squirms, great cologne Read more
John WA—October 16, 2025✓ Verified purchase
Good for price. Buyer beware, it's not the current trend. It's more of a classic clean scent. I'm 50 and this suits me just fine. Read more
Vince—June 8, 2025✓ Verified purchase
I like the smell, and I noticed the smell changes when the weather changes. The longevity is not good, when an hour passes you can barely smell it and that’s very disappointing. Maybe they need an oil base instead of a alcohol base. Read more
WoodsenTN—April 12, 2025✓ Verified purchase
The media could not be loaded. This is my favorite scent on my husband! It’s masculine without being too heavy. It lasts for hours and is gentle on his skin. It’s gotta be the best cologne for only 45 bucks out there! He’s running out so we’ll have to make another purchase soon! Read more
Stacey Staddie—September 7, 2025✓ Verified purchase
Bought this for my husband blindly of course since I had no way of smelling it ahead of time. And I was pleasantly surprised! He and I both really like it! Read more