Tru Fragrance Beauty

Tru Fragrance Beauty American Mens Cologne 3 4 fl oz 100 ml - Fresh Bold Masculine

$45.40

1065+ bought in the past month

About this item

  • Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man.
  • Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber.
  • All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton, this men’s cologne is the perfect gift for someone special, or even for yourself.
  • Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
  • Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.
$45.40

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Product details
BrandTru Fragrance Beauty
Item FormLiquid
Item Volume100 Milliliters
Scent555 Strawberry + Aire
Fragrance ConcentrationEau de Toilette
Technical specifications
is_discontinued_by_manufacturerNo
package_dimensions4.88 x 4.69 x 2.09 inches; 0.64 ounces
item_model_number90081
upc087327002979
manufacturerTru Fragrance & Beauty, LLC
best_sellers_rank#86,118 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #275 in Men's Cologne

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Customer reviews

4.6771 ratings
  1. 575%
  2. 413%
  3. 313%
  4. 20%
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Customers say

Customers find the cologne has a pleasant, masculine scent that's not overpowering.

★★★★★

Incredible Scent, Great Product!

MikeEApril 7, 2023✓ Verified purchase

To be honest, I kept this in my cart for a long time before I reluctantly bought it. It sounded great, but a lot of scents can be overwhelming and several colognes I have tried have given me serious headaches. I am glad I took the chance and bought Tru American. It is now my favorite cologne. The scent is fresh and clean. To me it smells kind of citrus-y and woodsy (I’m no expert on scents). I have seen other reviews where some have said the scent doesn’t last long, but that has not been my experience. I have no trouble picking up the scent at the end of the day, and think that some of those who say it doesn’t last may simply have gone “nose-blind” to it. Of course, differences in how it lasts may be due to body chemistry and other factors I suppose. In addition, the packaging is sturdy and the bottle is nice and very solid (I knocked it off the counter by accident…I don’t recommend trying it, but the bottle didn’t even chip). I rarely write reviews, but this cologne definitely deserves a good word from me. I will definitely buy it again and highly recommend it for others. Read more

★★★★★

Cheat code!

bigKmartDecember 23, 2025✓ Verified purchase

Good fragrance, DO NOT spray it on before going to bed. Your wife will not let you get any rest. You will be tired at work and your work performance at work will decline...my boss is a horses rear and will not give me a raise so I don’t care. If you are single and want to attract a woman, I recommend dropping 10 lbs and purchasing this fragrance. If your content playing video games in your grandmas basement, smelling like Cheeto farts..do not purchase. Read more

★★★★★

Men’s cologne

DarianSeptember 2, 2025✓ Verified purchase

Got this for my husband as a gift and love the smell of it. It’s a good size bottle and perfect for a small gift. Value is worth it to, not to expensive and not to cheap that it doesn’t last. Read more

Review image 1
★★★★★

Love this, so do most ladies

Zechariah g.December 30, 2024✓ Verified purchase

I get many compliments, this is my gf favrote cologne, it's a semi sweet masculine smell, almost leathery,it's affordable,it lasts a long time, it comes in a 4 oz bottle and the bottle looks nice with a wooden cap, the atomizer is very good, it last about 8 hours, and is able to spread around for about 3 to 4 hours, 3 squirts is perfect, but if u want people in the room to smell u use 4 or 5 squirms, great cologne Read more

★★★★☆

Not too bad, clean scent

John WAOctober 16, 2025✓ Verified purchase

Good for price. Buyer beware, it's not the current trend. It's more of a classic clean scent. I'm 50 and this suits me just fine. Read more

★★★☆☆

Good smell but it doesn’t last long….

VinceJune 8, 2025✓ Verified purchase

I like the smell, and I noticed the smell changes when the weather changes. The longevity is not good, when an hour passes you can barely smell it and that’s very disappointing. Maybe they need an oil base instead of a alcohol base. Read more

★★★★★

I love this!

WoodsenTNApril 12, 2025✓ Verified purchase

The media could not be loaded. This is my favorite scent on my husband! It’s masculine without being too heavy. It lasts for hours and is gentle on his skin. It’s gotta be the best cologne for only 45 bucks out there! He’s running out so we’ll have to make another purchase soon! Read more

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★★★★★

Smells great!

Stacey StaddieSeptember 7, 2025✓ Verified purchase

Bought this for my husband blindly of course since I had no way of smelling it ahead of time. And I was pleasantly surprised! He and I both really like it! Read more

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