365 by Whole Foods Market Fluoride-Free Toothpaste Tartar Control Whitening Peppermint Flavor 5 5 Ounce

Needed to get a product with no fluoride and not made by one of the large mfgrs of toothpaste. I used to used HELLO, but they were bought out by Colgate. Not a fan. So, I thought I'd try this as I used to live near the area this is produced. It is a lesser sweet taste than the HELLO product lines, but very nice results after just a couple uses and the taste is fine. Works well, tastes good, affordable. Read more

I have struggled my entire life with ulcers. I read somewhere that this brand doesn’t have some additive that irritates or creates ulcers. After using this for a year I had ZERO ulcers. I ran out and used another tooth paste and was unpleasantly surprised to have an ulcer within days. I highly recommend this for anyone who struggles with mouth ulcers. Read more

I feel like my teeth get cleaned better with this product than usual mass market brands. Only downside is it doesn't have enough mint flavor to act as a breath freshener. But it's perfect if you can't tolerate a strong mint taste. Read more

Good product Read more

This is pretty good toothpaste, doesn’t have a soapy taste like some of the fluoride free ones do. I like that it doesn’t have fluoride or hydroxyapatite or titanium dioxide. Read more

I just don’t love it. Don’t like the flavor and don’t feel zesty clean after using Read more

If, like me, you live in the modern world, you are surrounded by chemicals everywhere, and I don’t know about you, but I don’t like it. There are already enough of them around, so I don't want to be bringing them inside as well. That's why I started looking for a fluoride-free toothpaste. Here's where the next catch comes in because it's not that hard to find a toothpaste without fluoride, but finding an effective one without fluoride is much more difficult. From the first days of use, I noticed that the toothpaste has a soft texture. It's also less thick than regular toothpastes and doesn’t produce much foam. But this didn’t affect the feeling of cleanliness of my teeth. I feel that they are clean, and my mouth is completely refreshed after every use. As for the whitening effect that the manufacturer claimed, well, as always in these cases, nothing like that happened. Again, it’s worth noting that, in my opinion, this toothpaste has a less pronounced refreshing effect. But if you don’t have problems with oral diseases or cavities, this won’t be an issue for you. Overall, my sincere recommendation for this toothpaste. Read more

This is the best I've been able to find. Tom's of Maine uses too much mint in my opinion. It slightly burns my mouth. As far as I know, they still use SLS. All the alternative pastes I've tried have been gross to me. Read more