KATHY|yégües—March 7, 2021
This is my favorite dish soap of all time. We used to use Ajax and later Dawn, but we’ve been trying to switch to more environmentally friendly and non-toxic household products. First off, I have to say it didn’t always sud as much as other dish detergents but I realized it was because of the sponges I’d been using. If you really want a lot of suds, choose a heavy densely packed sponge. I had a walnut shell sponge but it was very light and the detergent didn’t seem to sud as much until I bought my new sponges, also walnut shell sponges but from a different brand. A little of this detergent goes a long way. And it is so good that I’ve use it to clean bathrooms and degrease the ovens. Keep in mind it is plant-based so it will not give you the same effect as a Dawn, Palmolive or Ajax super degreaser. That will require some extras like a lemon juice and baking soda soak on your greasier pots and pans. But for someone looking to get something inexpensive and those like me doing the switch, this is more than perfect. I personally prefer this detergent to my old Ajax and Dawn. The fact that it is non-toxic and plant-based is simply a bonus. The scent is amazing. It’s not overpowering but it’s still strong enough to be pleasant. My favorite scent so far is this grapefruit but the lemon scent is also nice. The container is easily recyclable. Read more
Alison W.—May 28, 2025
This is my favorite dish soap. It cleans well and the fragrance smells amazing! I wish these came in a larger size, but I always keep a few bottles in stock. Read more
Shawn—June 4, 2025
Whenever I can remember to do so I buy cheap soap because my autistic daughter runs through so much washing her hands every five minutes. I won’t say the brand I usually buy but it is very thin and watery! I am so impressed with how similar this is to Dawn that I may end up switching. I think this is the lemon which smells good as well as the grapefruit! Read more
Super Fan—November 8, 2025
Gets the job done, but it dries up and clumps at the opening Read more
MH_Mom623—December 6, 2025
Favorite affordable dish soap. If it’s ever discontinued I will boycott Whole Foods for life. Read more
LaluLuxe—April 2, 2025
Have traded all my other dish wash for this. Works as well as the leading brand but with none of the yucky ingredients we are told to avoid, which brings lots of peace of mind and cleans my dishes perfectly! Last for weeks and i do dishes at least 3 times a day! Price is great for the size and quality. Love 365 brand Read more
Jules—July 23, 2025
Bought the 365 brand dish soap because the free and clear fragrance free version of Seventh Generation wasn’t in stock, but this one works just as well and is more affordable. Read more
JDI—November 13, 2025
Very little fragrance and very little suds. Thinner than other name brands. Read more