Almay Anti-Aging Foundation Smart Shade Face Makeup with Hyaluronic Acid Niacinamide Vitamin C E Hypoallergenic-Fragrance Free 700 Spice

Love this foundation, not itching or breaking out in hives and the color is perfect. Blends really nice with my skin tone (ultra white) goes on soft and smooth, covers what I need it to. It's like I am not wearing makeup. Almost didn't get it because some of the reviews stated it was too dark. If it blends in my skin it's not dark as I am glow in the dark white. Sunburn real easy. I didn't see if it had any sun protection but I usually put on sun protection anyway, wait 15 minutes, then apply makeup. AZ sun even on cloudy days will burn skin. It's perfect in price, color, and size, works excellent. Read more

Love this makeup. It blends on to the skin nicely and changes to a great shade, just right for me. I have oily skin and it goes on light and does not feel greasy. Read more

Blends well, but the tints run dark! I had to go two shades lighter, one shade lighter in the summer. Light coverage that looks natural. Read more

Coverage is good. It feels soft and not oily, skin tone match Read more

I’m nearly 50 years old and my preferred makeup style is simple; moisturizing primer, a basic foundation, fill the eyebrows a touch, a tinted lip balm, and maybe some blush if I feel pale. I’ve tried most big brands of foundations, from drugstore brands up to the most expensive department store items, but never really found an ideal match in a comfortable foundation until trying this product. I have cool-toned, fair combination skin and most foundations look and feel too thick, settling into pores and creases. My skin is also pretty sensitive, so I avoid anything with scents or heavy consistencies because they can cause rashes and breakouts. This foundation is almost white out of the tube but after application and light blending, it matches my skin perfectly and evens my skin tone very well. It feels light and not at all sticky or heavy. I can’t feel it any more than my moisturizer. While I wouldn’t consider it to be moisturizing on its own, it’s not drying at all. The big test for me today was a visit to the dentist. After X-rays and cleaning, the foundation hadn’t rubbed off or gathered in spots, as I’ve come to expect from almost every brand. My skin still appeared soft and healthy with consistent coloration and texture. This has become my daily foundation and I see no reason to swap to anything else. The price here is far better than any competitors as well. I’ve seen some mention that the color didn’t match their skin well. I would advise that you still need to choose the right tone for your skin. I couldn’t apply a dark or warm tone to my pale cool skin and expect it to match. I do hope they’ll release a broader range of colors for a more diverse group of customers as it’s still pretty limited to light skin tones. Read more

I like that it gives your skin a nice healthy glow and light coverage. Not heavy at all and looks natural. Does not give full coverage or buildable coverage so not too good when blemishes pop up or if you want a better coverage foundation Read more

From someone who only wears makeup on special occasions, this is really nice. It's pretty magical in that it comes out of the container as a sort of grayish white shade. Smoothing it into the skin is when the color starts to develop. I got mine in Deep #800 PROS: + Matches my skin tone PERFECTLY. This is tricky since most makeup tend to be either too dark or leaves a cast. + Looks very natural. I wanted a no-makeup look and this delivers. + Doesn't irritate my sensitive-to-makeup skin. Felt breathable. + Went on well over the moisturizing creams and sunscreen I wear. CONS: - No sunscreen in it. - Almost too light in coverage. TIP: Make sure to shake well before using. I opened my first bottle without thinking and water ran out, This is great for someone who doesn't like to look made up. Even though I want a little more coverage, I like this. I will experiment with "building" it a bit. Depending on how much coverage you want or need, that could be important. Because of the positive experience with finding a nice shade with this, I am going to try the concealer and another of their foundations. Read more

I have tried many different make up for mature skin and makeup tends to get in the cracks! This works the best for me and the color match is spot on! It doesn't feel heavy and no smell which I like Read more