Customer—November 12, 2025
I’ve been using this laundry detergent for several months now and love it so much! It removes stains (along with a stain removal spray if they’re too bad) and keeps my clothes, towels, and blankets super soft. The mountain fresh scent is nice, but the lavender is my favorite! The only downside to it was that it used to be pretty hard to pour due to the wide opening, but they’ve fixed the design and made it perfect now (shown in photo)! Highly recommend if you’re looking to switch over to a cleaner brand but want to keep the quality! Read more
megan—January 2, 2026
I’m using this to wash baby clothes only to save money. And my first impression is how great the quality is. It also kept the baby’s clothes nice and soft , and smells really nice and not over powering at all. Read more
Ashley—January 1, 2026
LOVE this detergent!! I mostly love the EWG verification, clean ingredients and subtle scent. Cleans clothes as expected, no leftover residue, no issues with skin irritation for my family and worth it for ingredient peace of mind. Read more
Daria—August 26, 2025
Pros: • Natural ingredients, safer for sensitive skin and kids’ clothes • Fresh, clean scent without being overpowering • Effective at removing everyday dirt and light stains • Eco-friendly packaging, feels more sustainable • Concentrated, so a small amount goes a long way Cons: • Struggles with very tough stains (needs a booster or pre-soak) • Slightly pricier than mainstream detergents • Scent may be too subtle for those who like a stronger “fresh laundry” smell Overall:Attitude is a solid choice if you’re looking for a safer, more natural detergent that’s gentle but still does the job. It might not be the best for heavy-duty messes, but for regular family laundry it works really well. Read more
Angelica—January 8, 2026
I use Attitude laundry soap because it’s completely free of chemicals, It cleans my clothes thoroughly while being gentle on skin, making it perfect for sensitive skin or anyone looking for a safer, eco-friendly option. I feel good knowing my laundry is clean without harsh ingredients Read more
Gilbert Peralta—October 23, 2025
I really wanted to love this since it’s perfect for my sensitive skin. However, I’ve noticed that my clothes don’t smell clean after washing. I understand it’s supposed to be fragrance-free, which I actually appreciate, but the clothes just don’t smell fresh. I was hoping this could be a clean alternative to All Free & Clear, but unfortunately, I think I’ll have to go back — I just can’t stand clothes that don’t smell clean. Read more
Jonah Judice—August 13, 2025
I’ve tried so many natural detergents over the years, but ATTITUDE is hands down my favorite. It cleans just as well as the big-name brands, but without the heavy perfumes or questionable chemicals. I love that it’s EWG Verified—it gives me peace of mind knowing it’s safe for my family and the environment. My clothes come out fresh and soft every time, even in cold water. The bottle lasts longer than I expected, and a little goes a long way. Definitely worth the switch if you care about what’s touching your skin. Read more
JSmith—September 23, 2025
I am on a journey to swap out the toxic products we use every day in my family (cleaning, beauty and everything food related) While I enjoy testing out the latest and greatest, my search has eased in the laundry category. This detergent has been a great find for my family and since we have started using, eczema issues have been significantly reduced. We are now on our fourth bottle. It gives me great peace of mind to find a product that’s safe for both my family and environment while still being effective. I can only comment about the mountain fresh scent as that it was the first I tried and loved. All clothes have come out clean, fresh and soft, without any heavy artificial scent. I use about 2 tbsp per load and have found that sufficient for our needs - so the bottle lasts longer. The fact that it is also formulated for high-efficiency HE machines makes it one less thing to think about. While the price tag is more hefty than commercialized brands, I’m ok with that knowing that it’s an EWG verified and aligns with my views on the use of cruelty free ingredients. If you’re looking for a detergent that’s effective, environmentally safe and gentle, this is the one. So far I haven’t had any issues with bottle leaks like others have mentioned. Since there are so many products in the attitude line, I’ll be happily continuing my testing my way through their brand. Read more