Aveda Men Pure-Formance Grooming Clay

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here. Read more

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes. Read more

Been using for my longer pixie style for at least 15 years or more. I have fine straight hair. I rub into scalp in the back of my head to volumize and thicken, and what is left on my hands I rub through my hair. They better never stop making it!!! I love it!! Smells great also! Washes out easily. Read more

I like it a lot. Sticky but not too bad. Makes the hair stiff where you want it. Good stuff Read more

This is expensive but it lasts FOREVER. My husband uses it every day and he only buys it about once every 6 months. It is the only hair clay that holds all day but doesn’t look greasy which is really important for him. Read more

The aveda hair clay smells good and is versatile, you can use it wet or dry and even wet still can obtain a matte look that doesn’t feel gross later in the day like a lot of Layrite stuff Read more

I can't say enough about this. I used to have a long hairstyle, and this worked great! Now I have a short hairstyle, and this works great! If you want more of a crisp, shiny hold, apply it to wet hair. If you decide that isn't what you want, just fluff up your hair, or apply it to dry hair to get a much more matte or natural look. Sure the scent isn't great, but you get used to it and it really isn't very powerful, or bad, anyways. The hold, well it's excellent. I don't use very much at all with my hair, not enough to shine, and it holds while I'm doing 60mph with the windows down. Now for the slight negative. With longer hairstyles, you do need to work the clay in your hands a bit more or it can tend to pull quite a bit when you apply it. As with everything, though, you get used to it and it isn't a problem. Definitely start with small amounts to figure out what you need for your hair. Start with what you think is absolutely too little and work that in. It's not hard to wash out, some warm water and shampoo, but be careful the first few times to figure out how much you need. Read more

I've been using Aveda Men Pure-Formance Grooming Clay for years now. The hold is strong yet flexible, keeping my hair in place throughout the day without feeling stiff or sticky. I appreciate the matte finish—it gives a natural look without any shine. The lightweight formula doesn't weigh my hair down, and I can easily restyle it if needed. The scent is subtle but very nice. Read more