Aveda Men Pure-Formance Grooming Clay Strong Hold Matte Finish Lightweight 2 5 Ounce

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here. Read more

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes. Read more

Been using for my longer pixie style for at least 15 years or more. I have fine straight hair. I rub into scalp in the back of my head to volumize and thicken, and what is left on my hands I rub through my hair. They better never stop making it!!! I love it!! Smells great also! Washes out easily. Read more

Been using this product for over 15 years and love it! Keeps my hair from being too breezy. Read more

This is expensive but it lasts FOREVER. My husband uses it every day and he only buys it about once every 6 months. It is the only hair clay that holds all day but doesn’t look greasy which is really important for him. Read more

I used to use Crew Pomade and wanted to try something a bit different. I've used Aveda hair products before and finally settled on the Aveda grooming clay. It has a nice herbal scent that's not too strange. Just a bit of the clay on dry hair goes a long way. If you use too much, it could get a bit too hard to manage. I have short hair and usually like to do a messy look, and it works great. Recommendation is to just use a dime size amount on dry hair, and it'll last all day. Try it at an Aveda store if you're not sure if it works for you or not. They actually provided me a sample before I finally purchased it. Read more

I've been using Aveda Men Pure-Formance Grooming Clay for years now. The hold is strong yet flexible, keeping my hair in place throughout the day without feeling stiff or sticky. I appreciate the matte finish—it gives a natural look without any shine. The lightweight formula doesn't weigh my hair down, and I can easily restyle it if needed. The scent is subtle but very nice. Read more

Perfect for textured fringe type look and also just in general side swept ocean look. Towel scrunch/lightly dry hair. Apply sea salt spray after shower when hair is fully wet and then apply very generous amount of this (warm up between hands and scrunch in) and you are good to go- just scrunch a bit until it gets more dry but will leave your hair nice and moisturized in a look where you can keep it for all day with occasional scrunches. Was struggling a bit for the way to apply this but once I figured out that I was just using too little it turned out to be wonderful! Read more