BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder

This hairline touch up powder works amazingly well. It blends naturally with my hair color and instantly covers thinning areas and grays along the hairline. The powder is lightweight, not sticky and doesnot make my hair look fake or oily.It stays in place all day and washes out easily with shampoo. Super easy to apply even for beginners. Great for quick touch ups before going out. Definitely recommend. Read more

This stuff is AMAZING!! I was almost ready to let my hair go grey. I was so sick of my roots showing the day after I got them done. I haven't colored my roots since the middle of November, 2025. This is sooo much better than the other similar products I've tried, It lasts until you wash it out, it doesn't get all over the place, and the colors are natural looking. I really like the sample pack so I can make my own shade. It even works great on eyebrows...mine are all white without it. The only con, and it's totally worth it, is sometimes it colors my tub after I wash my hair but it cleans up easily. Read more

Great coverage and stays on overnight. Much easier to apply and less messy than the others I've used. I can touch my hair and scalp and it doesn't get under my nails. The ash brown mixed with grey blends well under my ash brown/blonde tones. Only wish they had more color selections. The blonde is too orangish for my shade. Also the sponge is awkward with the way the lid is attached. I use the smaller sponge with a handle left over from another product. It seems like a small amount, though it takes less to cover than others, so we'll see how long it lasts. Edited to add: The bottom of the container already shows through, so it is not lasting very long considering I mix two colors together. Though I like it better, I may go back to the previous product which lasts up to a year. Read more

I rarely take the time to write reviews, but this product is AMAZING! I've always used a much more expensive brand that I buy at Ulta and so glad that I found this one! After a google search, this brand came up and I have never heard of it. The other brands have a small brush and it's difficult to cover a large area of dark roots or grey with a little bitty brush. Not efficient at all. The other brands I've used come in a compact like eyeshadows and it would crack/crumble. Very wasteful! I have only used this once and I'm hooked! Alot goes a long way, it's not messy and with the sponge like applicator it's easy to cover a large area. Blends easily too. Bought the smaller size because I wasn't sure if I would like it. Will be buying more and in a larger size. Read more

Listen, I have used so many root/thinning spot cover ups and this is the best I have found. I am 57 and fight both root coverage and thinning hair! So much fun!!! This is so easy to use and the coverage is amazing. It looks natural and does not "bleed". If you are looking for something that gives you some confidence and makes life easy, I highly recommend giving this a try. For reference, my natural color is medium brown, and this matches great! Read more

This is a good product…BUT…they are charging way too much for what you are getting. I’ve used concealers for years. Toppik has been my faithful. Looks great but undeniably messy. So when I discovered Boldify’s product I was thrilled mainly with the application process. However, after about five uses the product in the center erodes leaving the perimeter which is nearly impossible to get onto the applicator, rendering it useless. You can use a q-tip or a tooth pick but that breaks it into clumps which is unusable. So the product is already small in amount. About a third is impossible to use. And they are charging double what other similar products are charging. In fact I just received from a different company on Amazon two for $8. Search and you’ll find it. Greed is the only word that comes to mind. They are counting on you being so desperate to hide your thinning that you’ll pay anything. I reject this premise. Their container should be twice the size to justify the price and they need to get back into the lab and figure out how to make all of it usable. Until then I say pass. I’m attaching pics of the product (notice the cup next to it). That is a typical bathroom rinse cup. You’ll see how much product gets left behind. And you’ll see my hair. I’m enclosing it because it’s not as if I require a ton of product. I have most of my hair still but use a concealer to fill in the gaps. I apply it when my hair is mostly dry. I part my hair four different times and apply to the parted areas. If you have significant loss of hair you’d only use this twice before running into the problem I and I imagine every user does. Read more

This is the best root color powder I have ever used! It's far better (and much cheaper) than the color wow brand. It only takes a little bit for full coverage and the auburn shade is perfect. With other brands "red" shades, my roots still looked significantly darker & didn't blend. It's better if you I a small brush for root coverage instead of the sponge provided. Read more

Couple things about this product, my hair is a whitish silver gray so I chose the white powder. And it is exactly that, white powder. It covers up my pink scalp, but is lighter than my hair color. The gray that is offered is too dark of a gray for my needs. I wish they had a much lighter gray/silver as my hair is not stark white. Second thing I think the packaging is kind of weird. It’s real small to hold in your hand and has a big fabric loop on the top to open the powder compartment. The tiny sponge applicator is screwed on the bottom with nothing to hold onto except the edges of the plastic. It should’ve had the plastic loop attached to it or something else for a handle. I just think the packaging could’ve been designed better but you get what you pay for. Otherwise the product does what it says it will do. It dabs on white powder. Read more