KT—January 19, 2026✓ Verified purchase
I love the Briogeo Don’t Despair, Repair Deep Conditioning Mask. It’s incredibly nourishing and makes my hair feel so soft, smooth, and healthy after every use. I noticed a difference even after the first treatment, my hair felt more hydrated and less frizzy without feeling heavy or greasy. The scent is also amazing: the birthday cake has a nice vanilla scent without being overpowering. It feels like a luxury treatment at home and works really well on dry or damaged hair. Read more
Megan Hammond—December 10, 2025✓ Verified purchase
I can't remember using a deep moisturizing mask that my hair liked better than this one! I love the clean and natural standards from Briogeo as a company and know I can rely on their products to preform well. Their Don't Despair, Repair mask is probably their most well known product and has earned several best of beauty awards, and it is very easy to see why! I can immediately feel a difference in my hair resilience and moisture level. The results are noticeable to others right away too, I received compliments the same day I used this mask, and my hair does look shinier and silky. I have fine hair but this amazing mask doesn't weigh it down or leave it greasy, it's perfect! I tried the Limited Editon birthday cake version this time and it smells amazing! Not like a overly sweet fake cake scent, but a delicious warm scent vs the original floral version and I'm loving it! Read more
Catsandcolognes—November 21, 2025✓ Verified purchase
I always stock up on Briogeo's Vanilla Birthday Cake hair mask whenever it comes back in stock or goes on sale. I prefer this scent over the original. It reminds me a lot of Sol de Janeiro's Bum Bum Cream (that warm salted caramel and golden pistachio vibe), but wrapped in layers of vanilla cake and topped with a rich, homemade buttercream. As a gourmand girlie, it smells incredible to me. The mask itself is very rich and nourishing, so I avoid my oily-prone roots and keep it focused on my lengths and ends. It does an amazing job of smoothing and softening my dry, color-treated lengths of hair. My hair is fine, but this doesn't weigh it down at all when I keep it off the scalp. It leaves my hair feeling noticeably stronger, silkier, and more hydrated, with my split ends looking sealed and less frizzy. The vanilla scent lingers lightly in my hair after rinsing and drying, and it's creamy and comforting vanilla, but not overpowering. Overall, this is one of my favorite deep conditioning masks, and the birthday cake scent just makes me happy, along with the cute, limited edition packaging. I pray that they eventually make a chocolate cake scented mask as well. Read more
Carol Flynn—November 18, 2025✓ Verified purchase
Very good. Makes your hair so soft and silky. Read more
Mariya—November 26, 2025✓ Verified purchase
The media could not be loaded. I absolutely love this conditioning mask. I’ve been using it for over a year now, and it has truly become a staple in my hair routine. One of the main reasons I originally purchased it was because it contains no harmful ingredients — something I verified using the Yuka app, which rates cosmetic products for safety. This mask scored clean, and that gave me confidence to try it. But what keeps me coming back is how effective it is. It makes a noticeable difference in my hair: smoother, silkier, and much more manageable. On the rare occasions when I don’t use it, I can immediately tell — my hair just isn’t the same. I use this mask every single time I wash my hair, not just once a week as some masks recommend. It’s gentle, nourishing, and works beautifully for regular use. I even take it with me when I travel because I don’t want to go without it. I highly recommend this product. It’s clean, safe, and truly delivers visible results. Read more
Carol—February 8, 2026✓ Verified purchase
My hair looks more hydrated and repaired every time I use this. The smell it’s so good too! Love it. Read more
J.D.E—April 26, 2022✓ Verified purchase
I have fine, blonde hair that I have highlighted twice a year for a natural sun kissed look and I live in an area with hard water. I have a water softener and filter and I am on a constant search for the best conditioner for my hair because it always feels tangly. I have tried so many different brands over the years recommended by stylists and on my own (Oribe, Living Proof, Amika Soul Food, Fakkai Mask, Olapkex and many, many more). I stumbled upon Fekkai’s masks on a trip in Alaska because my hair was extra, super dry there and fell in love with how amazing my hair felt. Then during the pandemic in 2020 they stopped making it then rereleased it and the ‘new formula’ is horrible! So I retried both Oribe masks and they were terribly drying. I tried Amika Soul Food and it smells great and is the best I have found so far. After reading reviews, I thought I’d try Don’t Dispair to see if it could make my hair happy like Fekkai used to but it’s a hard NOPE. If your hair is fine like mine, don’t waste your money. This stuff is thin and watery. I would not even classify it as a mask. It is weak and made my hair very, very dry and stiff. I tried leaving it on for 10 minutes and also overnight plus the regular use , like a conditioner since I spent the money I was hoping it would work for something but it’s going to my boys or the trash. The Olaplex 5 is much more of a mask than this stuff. For reference, I currently use Olaplex shampoo(4), Condtioner (5) and Olaplex 3 and I alternate in Amika Soul Food and Olaplex 5 as my conditioner. I also use Fanola No Yellow once a week mixed with Olaplex 3 to keep out any gold or brassy tones. I hope this review saves someone who has hair like mine from spending money on this. Try Soul Food. It’s thick and smells nice and will make your hair feel much softer than Don’t Despair. Don’t Despair is like using a drug store brand so save your money. Look elsewhere. Read more