Nikki—December 5, 2025
This is the best shampoo I've ever purchased. I've been using WOW for years after my cousin sent me Wow for my birthday. The skies opened. Whenever I change out and change back (girls, you know what I mean) I am always amazed at how soft and shiny Wow makes my naturally dry, dull, curly, hair. My scalp feels squeaky clean without feeling dry. So many 'dry hair' products are heavy and leave a nasty buildup.. Not with Wow. It lathers well, rinses easily, smells soft and clean. It's pure heaven! Even if my hair more like Medusa's. A bit pricey but a little goes a long way (and I've got looooong hair) Soooooo Worth it ! Read more
Linda G. Brown—December 18, 2025
A wonderful product makes my hair manageable and look healthy. Been using this for over a year and love, I believe this was my 3 rd order of this shampoo. Read more
Lorie Ann—October 2, 2025
I’ve tried a bunch of shampoos, but this one really stands out. The COLOR WOW Color Security Shampoo leaves my hair feeling super clean without any weird residue or heaviness. It’s sulfate-free, paraben-free, and gentle on my scalp. I color my hair, so I’m always looking for something that won’t strip the color, and this shampoo will not strip the color. My hair looks shiny, feels soft, and stays fresh longer between washes. No buildup or residue Safe for color-treated hair Leaves hair feeling light and clean A little pricey, but worth it for salon-quality results Definitely a keeper in my hair care routine! Read more
CRC—December 27, 2025
One of my favorite brands! Love the quality of the shampoo and all their products. Doesn’t take much, smells good. Is a little pricey, I only used 1-2 times per week. Read more
Anne—December 2, 2025
Good Shampoo leaves hair healthy. Read more
Catherine—December 10, 2025
I’ve been using the WOW shampoo for a little while now, and I’m honestly impressed. From the first wash, my hair felt cleaner, lighter, and less weighed down. It has a really fresh scent that isn’t overpowering, and the formula lathers nicely without feeling harsh. What I love most is how soft and shiny my hair looks afterward. It helps control frizz, gives my curls/smooth hair (adjust if needed) more definition, and leaves my scalp feeling refreshed. I’ve noticed less shedding and breakage too. Read more
RHC in FLA—November 28, 2025
I am thrilled with the way my hair feels! Clean but also silky and shiny. I get my roots touched up at the salon every 3 weeks and this has helped keep color “crisp”. The ends are not as faded. Read more
Happy Customer—October 16, 2025
Love the shampoo. The product lid was not put on tight and the shampoo leaked all inside box. Since I needed it right away, I didn't have time to return for a replacement checking product lid in the future would be appreciated. Read more
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