ColourPop

ColourPop BFF Cr me Gel Liner - Waterproof Gel Eyeliner Pen with a High-Pigment Buildable Formula - Colored

122+ bought in the past month

$8.00

About this item

  • New Friend Request - Say hello to your new bestie! Our waterproof gel formula glides on smoothly for flawless application every time. With super pigmented shades from ultra-wearable hues to bold brights, it's perfect for your everyday routine, colorful looks or sexy, smokey glam.
  • Why You'll Luv It - These creamy liners effortlessly set for 18-hour wear that won't budge or fade, making it the perfect gel liner for your waterline.
  • Why You Need It - Each vibrant shade of our gel liner's are super pigmented to give your eyes the prettiest pop of colour, that literally lasts all day long.
  • How to Use - Glide the liner along your lash line and waterline for defined eyes. Draw a bold wing and add some eyeshadow to amp it up. To smoke out or smudge, use a pencil brush and blend immediately. To prevent breakage, be sure not to over advance the liner.
  • Obsession-Worthy Beauty - We believe beauty should be fun, fearless, and accessible. That’s why we serve up trend-setting, cruelty-free formulas made for real life.
$8.00

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Product details

ColorSunnyvale
BrandColourPop
Item FormStick
Product BenefitsLong Lasting
Number of Items1

Technical specifications

product_dimensions0.58 x 0.58 x 5.23 inches; 0.32 ounces
upc192250019342
manufacturerColourPop
best_sellers_rank#2,806 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #32 in Eye Liners

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Customer reviews

4.41,181 ratings

Customers say

Customers praise the eyeliner's rich pigments, smooth application, and creamy texture, noting it glides on easily and stays in place throughout wear.

★★★★★

Wanna make a clean Cat's Eye?

Julie AndersonFebruary 17, 2026✓ Verified purchase

I rarely give any product 5 STAR review. I am not that person. This eyeliner not only glides on with ease but somehow it blends perfectly while at the same staying in place all day/night. Very versatile color. It is the same size and feel of the same type of product. So far it hasn't broken however I always only have the littlest amount of the tip out. As a skincare and beauty advisor I an tell you that ColourPop (Color Pop) cosmetics. They are a good value. You certainly get your moneies worth from this product. The price is just where it should be. Read more

★★★★★

Great Gel liner

I ❤ catsFebruary 15, 2026✓ Verified purchase

This eyeliner is very long lasting & a beautiful color Outer Space. Really makes my eyes pop. It glides on very smoothly. Good price as well. Read more

★★★★★

Great liner

Kindle CustomerNovember 8, 2025✓ Verified purchase

(yes, my lash clusters are busted af don't judge me) This stuff is super creamy and highly pigmented you do not have to push hard to put it on your eyelids at all and it lasts it sets after about 10 minutes and only wears off if I'm very sweaty or if I don't set my makeup but it kind of fades to a really nice color so it's not as sharp and contrasty with my black eyelashes and my black bottom mascara so I kind of like the effect of the fade if you want it to be highly contrasted and super pigmented all day you will have to set it with a setting spray. Keep the lid on it because it will dry out if you forget to put your lid on and you get that section dried out you can pop it off like break it off and then the next section should be still very creamy I learned that the hard way. I will keep buying products from this brand because this is my first time buying from this brand and I'm glad that I did it was well worth the price even though it's not that expensive it looks really good on my brown eyes I like it! One more thing it does not love the water line so if you need pigment on your water line this is not the pen for you it will go on slightly but there's no real pigment being left on the water line maybe there's a trick I'm not aware of but this texture of pen maybe it's the color is not water line friendly that's the only complaint I have Read more

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★★★★☆

Great eyeliner/ color brown

BethanyFebruary 18, 2026✓ Verified purchase

What’s not to love about the brand colourpop ! This eyeliner goes on smoothly & stays put !! The color was not what I was looking for , I got the brown eyeliner & it has too much red pigment in it . I will definitely repurchase a different color because of the high quality of this liner & it doesn’t tug while applying which is very important for the eye area ( so as to not cause sagging & aging ) around the eyes . Just an all around good eyeliner. Read more

★★★★★

ColorPop hits again with an awesome product and price!

PlaceholderFebruary 4, 2026✓ Verified purchase

Great product! Glides on easily with a great price and a beautiful color, especially for hazel eyes! Read more

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★★★★★

Awesome eyeliner

Rene NaniJanuary 19, 2026✓ Verified purchase

I love this eyeliner, it is smudge resistant, it lasts until you take it off, and it is smooth and creamy, and so easy to apply, and the price ,,,,you can't beat it, I highly recommend this eyeliner which I have done already to all my friends who in intern are also very happy with this product It's great !!! Read more

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★★★☆☆

Decent but breakable

True JenniferJanuary 2, 2026✓ Verified purchase

A decent eyeliner that does not move easily, but the top is delicate so it breaks off really easily. The dark brown is pretty though! Read more

★★★★★

Loooooove this liiiinnerrrrrrr

Patricia SFebruary 5, 2026✓ Verified purchase

This is my favorite black eyeliner out of any black eyeliner I’ve ever tried!! I was a makeup artist for a long time working for big brands they sell in stores, so I’ve tried my share of black eyeliners and this is by far my favorite. I use it in my waterline and it stays for about an 4 or 5 hours. I’ve never tried an actual eyeliner that actually stayed in a waterline for longer than six hours, but it’s soft it’s creamy. It’s easy to use. The only thing is it does break when you get to the bottom of it. It’ll just kind of fall out of the tube, but for the price is definitely worth it. I would try if you need a new black eyeliner. Read more

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