LLCoolDane—December 19, 2025
This toothpaste leaves teeth feeling clean and polished. The purple formula is interesting and helps maintain brightness with regular use. The flavor is fresh but not harsh, and it doesn’t cause sensitivity for me. Consistent quality from Crest. A good choice for daily whitening maintenance. Read more
Kindle Customer—May 17, 2025
As a former smoker, I grabbed the Crest 3D White Brilliance Luminous Purple Toothpaste (4.6 oz, 3-pack) to tackle those stubborn yellow stains, and wow, this stuff delivers! The purple color’s a fun vibe, but it’s legit powerful. After about a week of brushing twice a day, my teeth were noticeably whiter, and those nicotine stains were fading fast. The minty flavor’s crisp, leaving my mouth fresh for hours, and the fluoride formula gives me peace of mind for cavity protection. No sensitivity at all, which I was worried about with whitening toothpaste. The 4.6 oz tubes are huge, and the three-pack is a steal, keeping me stocked for months. If you’re battling stains from smoking or coffee, this toothpaste is a total winner—my smile’s never looked better! Highly recommend! Read more
Customer—December 16, 2025
Excellent purchase! Yes, it’s a little pricey but the results are not comparable to regular toothpaste with whitening ingredients. It’s easy to use. You can easily tell the difference while the paste is in your mouth. Texture, taste and scent are all cool. Yes, there is foaming as so be sure to hover over the sink. Also, cleaned my gold necklace like new! Read more
daniel harrison spencer—October 27, 2025
Great flavor and does well leaving my mouth feeling clean. Read more
Justin K—February 19, 2025
I’ve tried a lot of whitening toothpastes, but Crest 3D White Brilliance Luminous Purple is hands down the best I’ve ever used! From the first brush, I noticed how fresh and clean my mouth felt, and within just a few uses, my teeth looked noticeably whiter. What really sets this toothpaste apart is the 24-hour active stain prevention—I can actually see the difference in how much longer my teeth stay bright compared to other brands. It fights stains from coffee and wine like a champ, and the smooth, refreshing mint flavor leaves my breath feeling fresh for hours. Plus, it’s gentle on my teeth while still giving that deep clean feeling. The fact that it comes in a pack of three makes it a great value, and now I never want to use another toothpaste. If you want a truly effective whitening toothpaste that delivers real results, this is it! Absolutely 5 stars! Read more
Kelly N.—October 27, 2025
Love this stuff! Works well, fresh minty flavor and best price found on Amazon! Smaller tubes but I’ll still keep buying. Read more
Harper—December 13, 2025
I love how fresh my breath is!!! I can’t even believe how nice it is!!! Fresh breath and not entirely white teeth Read more
Truth in American History—October 21, 2023
To call this product "white brilliance" is basically false advertising on Crest's part. This type of product will never by itself get your teeth brilliantly white. That's just not how it's scientifically designed to work. What it will do is decrease the level of yellow on your teeth. I don't have a card to get an exact reading, but I'd say it took a few shades of yellow off my teeth in a couple of weeks. After that, it's pretty much held steady and not improved any more. I use it twice a day and brush very thoroughly, so I'm not skimping. It's just the way this type of product works. Crest themselves admit in one of their commercials that no toothpaste actually gets teeth really white. There you have it from the company that makes it. They're telling you by their own commercial that this product won't get you to white. What it will do over the course of 2-3 weeks is decrease the yellow a bit and provide you some protection if you're a caffeine drinker like I am. I drink two cans of soda a day, and it was severely yellowing my teeth. I'd say this toothpaste brought me back to a more natural color and provides some protection throughout the day. I'll likely continue to use it for now for that reason while I decide whether to be one of the millions of Americans who bleach their teeth to a completely unnatural snow-white state. Just don't expect miracles with this product, or you'll be disappointed. Read more