Crest

Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste 4 6 oz Pack of 3 Anticavity Fluoride Toothpaste

464+ bought in the past month

$18.94$19.99

About this item

  • WHITENING TOOTHPASTE: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Luminous Purple Flavor.
  • ADVANCED WHITENING: Crest 3D White Brilliance toothpaste, a purple whitening toothpaste, removes 100% more surface stains in 3 days* Vs. regular toothpaste.
  • 24-HOUR PROTECTION: Provides 24-hour active stain prevention against surface stains with twice-daily brushing using Crest 3D White toothpaste.
  • FLUORIDE FORMULA: Fluoride formula that helps to prevent cavities.
  • BULK TOOTHPASTE: Buy Crest 3D White Brilliance toothpaste in bulk to keep your teeth white and healthy.
$18.94
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Product details

BrandCrest
FlavorLuminous Purple
Age Range (Description)Adult
Item FormPaste
Material Type FreeFormaldehyde Free, Triclosan Free

Technical specifications

package_dimensions6.11 x 5.91 x 1.65 inches; 15.84 ounces
item_model_number30772116296
upc030772116296
manufacturerProcter & Gamble
best_sellers_rank#4,440 in Health & Household ( See Top 100 in Health & Household ) #110 in Toothpaste

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Customer reviews

4.64,199 ratings

Customers say

Customers find this toothpaste effective at whitening teeth, particularly noting its ability to remove coffee and tea stains, and appreciate its minty taste that lasts long.

★★★★★

Brightening toothpaste with fresh taste

LLCoolDaneDecember 19, 2025

This toothpaste leaves teeth feeling clean and polished. The purple formula is interesting and helps maintain brightness with regular use. The flavor is fresh but not harsh, and it doesn’t cause sensitivity for me. Consistent quality from Crest. A good choice for daily whitening maintenance. Read more

★★★★★

5.0 out of 5 stars | Smoker Stains Gone, Smile’s Popping!

Kindle CustomerMay 17, 2025

As a former smoker, I grabbed the Crest 3D White Brilliance Luminous Purple Toothpaste (4.6 oz, 3-pack) to tackle those stubborn yellow stains, and wow, this stuff delivers! The purple color’s a fun vibe, but it’s legit powerful. After about a week of brushing twice a day, my teeth were noticeably whiter, and those nicotine stains were fading fast. The minty flavor’s crisp, leaving my mouth fresh for hours, and the fluoride formula gives me peace of mind for cavity protection. No sensitivity at all, which I was worried about with whitening toothpaste. The 4.6 oz tubes are huge, and the three-pack is a steal, keeping me stocked for months. If you’re battling stains from smoking or coffee, this toothpaste is a total winner—my smile’s never looked better! Highly recommend! Read more

Review image 1
★★★★★

Yes, yes and yes will buy as needed!

CustomerDecember 16, 2025

Excellent purchase! Yes, it’s a little pricey but the results are not comparable to regular toothpaste with whitening ingredients. It’s easy to use. You can easily tell the difference while the paste is in your mouth. Texture, taste and scent are all cool. Yes, there is foaming as so be sure to hover over the sink. Also, cleaned my gold necklace like new! Read more

★★★★☆

Good toothpaste

daniel harrison spencerOctober 27, 2025

Great flavor and does well leaving my mouth feeling clean. Read more

★★★★★

Best Toothpaste Ever – Truly Whitens & Keeps My Smile Bright!

Justin KFebruary 19, 2025

I’ve tried a lot of whitening toothpastes, but Crest 3D White Brilliance Luminous Purple is hands down the best I’ve ever used! From the first brush, I noticed how fresh and clean my mouth felt, and within just a few uses, my teeth looked noticeably whiter. What really sets this toothpaste apart is the 24-hour active stain prevention—I can actually see the difference in how much longer my teeth stay bright compared to other brands. It fights stains from coffee and wine like a champ, and the smooth, refreshing mint flavor leaves my breath feeling fresh for hours. Plus, it’s gentle on my teeth while still giving that deep clean feeling. The fact that it comes in a pack of three makes it a great value, and now I never want to use another toothpaste. If you want a truly effective whitening toothpaste that delivers real results, this is it! Absolutely 5 stars! Read more

★★★★★

Great toothpaste

Kelly N.October 27, 2025

Love this stuff! Works well, fresh minty flavor and best price found on Amazon! Smaller tubes but I’ll still keep buying. Read more

★★★★★

Such fresh breath!!!

HarperDecember 13, 2025

I love how fresh my breath is!!! I can’t even believe how nice it is!!! Fresh breath and not entirely white teeth Read more

★★★☆☆

Not a Miracle Worker, but OK

Truth in American HistoryOctober 21, 2023

To call this product "white brilliance" is basically false advertising on Crest's part. This type of product will never by itself get your teeth brilliantly white. That's just not how it's scientifically designed to work. What it will do is decrease the level of yellow on your teeth. I don't have a card to get an exact reading, but I'd say it took a few shades of yellow off my teeth in a couple of weeks. After that, it's pretty much held steady and not improved any more. I use it twice a day and brush very thoroughly, so I'm not skimping. It's just the way this type of product works. Crest themselves admit in one of their commercials that no toothpaste actually gets teeth really white. There you have it from the company that makes it. They're telling you by their own commercial that this product won't get you to white. What it will do over the course of 2-3 weeks is decrease the yellow a bit and provide you some protection if you're a caffeine drinker like I am. I drink two cans of soda a day, and it was severely yellowing my teeth. I'd say this toothpaste brought me back to a more natural color and provides some protection throughout the day. I'll likely continue to use it for now for that reason while I decide whether to be one of the millions of Americans who bleach their teeth to a completely unnatural snow-white state. Just don't expect miracles with this product, or you'll be disappointed. Read more

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