Crest

Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4 2 oz 3 Count Color-Changing Anticavity Toothpaste

4.7(2,791)

169+ bought in the past month

$11.91$12.99

About this item

  • DENTIST-RECOMMENDED: Crest Kids Toothpaste is the #1 dentist-recommended toothpaste for kids.
  • COLOR-CHANGING FORMULA: The color-changing formula helps kids brush up to 2X longer. This unique toothpaste for kids changes colors from blue to pink after 2 minutes of brushing, making it a fun and engaging toothpaste kids will love.
  • CAVITY FIGHTING: Fights cavities and promotes a healthier smile with fluoride formula, making it an ideal kids toothpaste with fluoride.
  • BUBBLE GUM FLAVOR: Fun bubble gum flavor that kids love, making brushing teeth a pleasant experience for toddlers age 2-4 and older.
$11.91
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Product details

BrandCrest
FlavorBubblegum
Age Range (Description)Kid
Item FormGel
Material Type FreeFormaldehyde Free

Technical specifications

product_dimensions6.35 x 6.15 x 1.75 inches; 4.2 ounces
item_model_number80713937
upc030772071090
manufacturerProcter & Gamble
best_sellers_rank#1,822 in Health & Household ( See Top 100 in Health & Household ) #51 in Toothpaste

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Customer reviews

4.72,791 ratings

Customers say

Customers appreciate this toothpaste's color-changing feature, which turns pink when brushing and helps kids spend more time cleaning their teeth. Customers praise its value for money and its ability to encourage longer brushing sessions, with one customer noting their child brushes for the full two minutes.

★★★★★

My kids love this

Lauren Sandstedt—August 13, 2025

Gentle and safe for little smiles, this toothpaste has a mild, kid-friendly flavor that makes brushing less of a battle. The texture is smooth, it foams lightly, and it’s free from overly harsh ingredients while still keeping teeth clean and fresh. The fun packaging is a bonus, making it more appealing for kids to grab and use on their own. Love the color changing feature for my 4 year old as is gets her to brush longer and better! Read more

★★★★★

The grandkids loved it!

willow21—April 17, 2025

I bought these as an add-on Christmas gift to complement children's electric toothbrushes for my grandkids. They were wild about the flavor and changing colors, which obviously encourages them to brush their teeth. I did not expect such a great review from the grands, but it certainly made this purchase worthwhile! Read more

★★★★★

Kids Toothpaste

E. Hemleben—January 6, 2026

My kids love this toothpaste. The color changing gets them to brush for longer and the tube lasts a while as long as you don’t let toddlers “do it myself” It’s crest so you can trust it for clean teeth. It’s nice to have a 3 pack on subscribe and save so I never worry about running out. Read more

★★★★★

Kids love it.

Amanda Blea—January 11, 2026

Kids are brushing a lot longer now! Read more

★★★★★

Great tasting, kid taste tested

Mommymomentswithabby—January 13, 2026

Have been using this on 4 kids now! One of my favorite brands and my kids current favorite flavor! Read more

★★★★☆

Its toothpaste

Tea—November 3, 2025

My kids’ favorite toothpaste! I definitely bought it because it said “color changing,” but the color part isn’t super noticeable — it’s more like a light pink tint when you spit it out. Still, the toothpaste itself works great and my kids actually like brushing with it, so that’s a win! Read more

★★★★★

Fun to use due to the colors changing for the kids they love watching the color change

Lori B—October 26, 2025

Recommended by my niece her daughter loved it my grandchildren love the way it changes colors, which makes it more fun for them to brush her teeth. Definitely worth it better than a dentist appointment for sure I will be purchasing again. I bought the three pack so it may be a while lol Read more

★★★★★

Good

Aneka Adams—December 18, 2025

Changes to pink while brushing perfect for girl toddlers Read more

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