Crest
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Rated 4.7/5 across 2,791 reviews — highly regarded by customers.
Customers appreciate this toothpaste's color-changing feature, which turns pink when brushing and helps kids spend more time cleaning their teeth. Customers praise its value for money and its ability to encourage longer brushing sessions, with one customer noting their child brushes for the full two minutes.
Generated from the text of customer reviews
Gentle and safe for little smiles, this toothpaste has a mild, kid-friendly flavor that makes brushing less of a battle. The texture is smooth, it foams lightly, and it’s free from overly harsh ingredients while still keeping teeth clean and fresh. The fun packaging is a bonus, making it more appealing for kids to grab and use on their own. Love the color changing feature for my 4 year old as is gets her to brush longer and better! Read more
I bought these as an add-on Christmas gift to complement children's electric toothbrushes for my grandkids. They were wild about the flavor and changing colors, which obviously encourages them to brush their teeth. I did not expect such a great review from the grands, but it certainly made this purchase worthwhile! Read more
My kids love this toothpaste. The color changing gets them to brush for longer and the tube lasts a while as long as you don’t let toddlers “do it myself” It’s crest so you can trust it for clean teeth. It’s nice to have a 3 pack on subscribe and save so I never worry about running out. Read more
Kids are brushing a lot longer now! Read more
Have been using this on 4 kids now! One of my favorite brands and my kids current favorite flavor! Read more
My kids’ favorite toothpaste! I definitely bought it because it said “color changing,” but the color part isn’t super noticeable — it’s more like a light pink tint when you spit it out. Still, the toothpaste itself works great and my kids actually like brushing with it, so that’s a win! Read more
Recommended by my niece her daughter loved it my grandchildren love the way it changes colors, which makes it more fun for them to brush her teeth. Definitely worth it better than a dentist appointment for sure I will be purchasing again. I bought the three pack so it may be a while lol Read more
Changes to pink while brushing perfect for girl toddlers Read more
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