I was pleasantly surprised by how much I like this CC cream. The coverage is excellent—it evens out my skin tone without feeling heavy or cakey. It also has a hydrating finish that keeps my skin from looking dry, which is a big plus since many foundations can accentuate dry patches. I also love that it has SPF 30 built in, so I get sun protection without having to layer extra products. It wears well throughout the day and still looks natural. For the price point, this really competes with higher-end CC creams, and I’ll definitely be repurchasing. Read more
This is a great foundation. This is the first foundation I have found where it doesn’t oxidize on me and turn orangish. I have a cool complexion so when a foundation oxidizes it looks wrong for my skin tone. The foundation is buildable and went over with ease. Lasted all day after setting and sat shell on my combo skin. My skin looked glowing. I recommend 10/10 for me and I’ve tried foundations such as HAUS labs, ABH, Urban Decay, tarte, Maybelline, etc. All of them either never matched my skin tone exactly and would oxidize to an orangish shade. This is such an affordable and good foundation. Elf has been nailing it lately. Read more
Love this CC cream. For reference, I am 62, have combination oily/dry skin and large pores. This CC cream is a budget-friendly version of It Cosmetics CC cream. I've used It Cosmetics CC cream for years and was looking for a cheaper product with the same benefits. I found it! The coverage is medium to full and buildable. However, it was a little challenging finding the correct shade, even when asking AI for a comparison. The first shade I tried was too light 120N, and the second was too dark 280N. However, that's no problem, since I can mix the two the get the perfect shade, a little lighter for the winter and a little darker for the summer. Anyway, I still wanted the perfect shade without needing to mix....drum roll...205N hit the sweet spot. Thank you Elf for creating this CC cream. Even my critical daughter complimented me on my skin! This is perfect for mature skin. I always use Elf's Power Grip Primer underneath. Also, to avoid the little bit of creasing under the eyes, after applying, I tap a small amount of a translucent power with a brush to smooth out any settling. Read more
It smells like feet. I have tried multiple bottles - and it has a feet smell. I finally realized it is the MUSHROOM extract in the formulation that gives it that weird smell. Problem is the smell doesn't go away with wear time. The product itself - top notch. It has medium to full coverage, color range is limited, but it worked well for my skin. I wear this formula on days when I am going out for errands and just need makeup coverage - not flawlessness. But it this formula can produce a semi-flawless look if you take your time. Better product than the ITCosmetics one - ITCosmetics dries and cracks on mature skin, where as this formula keeps a dewey fresh feel without moving the product all over your face. If you can handle the smell, its a good foundation. Read more
Absolutely amazing product and price. Very satisfied Read more
It’s a great formula. It is absolutely full coverage. It is a little bit thick, but I will say I can wear the whole day without feeling like my skin is suffocating. My only issue with it it is definitely not for dry skin or in my case someone in their late 30s with fine lines. The formula just does not have enough hydration and leaves a sandpaper texture look by the end of the day. It definitely settles into fine lines. I hydrate my skin very well. I have a whole moisturizing skin care routine. I prime my skin so for this to show that many imperfections tells me that the formula is just not made for mature skin Read more
Love this. I’m so pale that I have dark circles no matter what skin treatment I use. This is perfect for them. Evens out skin tone when I blend with other products. Read more
I really wanted to like this but it's awful. Don't waste your money. It balls up a little and stays streaky looking. It never dries completely and stays sticky even after several hours. It came off on my fingers when I touched my face hours later. The "dewy" look just makes your face appear wet and it's not cute. I applied it with the recommended brush after my moisturizer and it left obvious brush strokes, too. I tried to blend using a sponge to no avail. By the end of the day my face had absorbed a lot of the color but you could see a little dot of pigment remaining in each pore, making my pores more obvious. My complexion looked better before applying this makeup. Read more
