ReviewRanger—March 16, 2026✓ Verified purchase
This lipstick delivers bold, vibrant color with a smooth, creamy texture that glides on effortlessly. It feels nourishing on the lips without drying, and the satin finish gives a polished, elegant look. It’s long-lasting, and for the price, this lipstick offers exceptional value — high-quality pigmentation and comfort that rivals higher-end brands without the hefty cost. I can't wait to buy more colors! Read more
Catherine Cruz—March 4, 2026✓ Verified purchase
The media could not be loaded. What a wonderful lipstick! Super moisturizing, leaves a nice feeling on the lips, decent lasting power, and the color is perfect for everyday use. The packaging is beautiful, elegant, matte black. I loved the magnet it has which helps with the closure of the lipstick. It made a big difference. I had never seen anything like this. Read more
Manuela Galileo—March 16, 2026✓ Verified purchase
Wow just WOW!! Please never discontinue this! I BEG you! The color is EXACTLY as I wanted. I have magenta hair and it was the exact match made in heaven. It smells amazing. The magnetic closure and the velvet packaging feel so freaking high end. Most importantly: Does NOT bleed! Which, honestly, I did not expect at all. No teeth stain, stays in place, and long lasting! 100000 stars ✨ Thank you!! Read more
Jennifer L.—March 20, 2026✓ Verified purchase
Love the color and how it applies, but I do find myself needing to reapply after eating. Still a really nice everyday lipstick! Read more
CatOwned—September 24, 2024✓ Verified purchase
This is my first of this kind of elf lipsticks and I’m very impressed with them. I got two shades, this one being the darker fall color for a little more drama - or subtle days. It feels so smooth, it stays on well and isn’t drying. I love the tube it’s in. It’s a square, has a magnetic top that tells you it’s properly closed when you hear the ‘click.’ This color, ‘No Regrets’ will be a staple for me. The other color I got is a shade that’s a spot on dupe for the Il Makiage color I got and love as a regular go-to, I think it’s something like ‘Baby Doll’ but I’m not sure. The elf dupe is ‘Effortless.’ I feel great getting that same color and it feels and looks like my regular lipstick. The elf price is nice, about three times less or more. Never could get it again as it was always unavailable after that first tube, something common in that line I learned. But the elf is almost exactly that color. I put them on side by side and can’t tell the difference in the colot, moisture content, staying power, everything. It’s all there and then some. This is my new lip line, I’ve loved everything from elf. I’m almost seventy and I feel years younger in their products. There’s a soft, very faint nice smell at first, barely detectable, but that dissipates when it’s applied. The color is matte but has a soft moist look and certainly a naturally moist feel, really nice. I’m very impressed, and very happy to get the color I fell in love with, plus the feel. Nice lipsticks, very nice! Read more
Diane Stevens—March 11, 2026✓ Verified purchase
Pretty color and lasts pretty long also goes on nice would definitely buy Again Read more
Mother of M.M.—April 30, 2025✓ Verified purchase
I ordered No Regrets, but I do regret it. I guess this colour was pretty much as it looked. It intrigued me, as it seems to combine warm and cool. I have pale olive skin, so neutral/mixed shades on the warm/cool scale are often good for me. This was way too bright, though. I think you would have to have either a deeper complexion or perfectly white skin to pull this one off. Or else a lot of red in your skin. Contrary to the impression in this picture, I do have some colour to my skin. But this lipstick completely overpowers me. I had actually already blotted it twice here. I will not expose the world to the full strength look on me! It is also, hard, dry and drying. The tip is pointy and it is great for drawing precise lines. After I took the picture, I blotted it way down and it was still giving fire engine on me, so I just wiped it off. It came off fairly easily and left a slight stain, which is pretty but still feels bright. This interface is prompting me to write about stickiness. It was not sticky in any way, shape or form. Much too dry for that. Doesn't feel thick on the lips, either, but man it packs a punch! I'm an older lady (as you can clearly see), and I was looking for a moisturizing lipstick in a new colour to pick me up. This was not it, but it could work for someone who likes a dry, matte finish and a really strong colour! Also, I must admit it made my teeth look blindingly white. But given how my face looked, I didn't want to smile. Read more

Sherri H—November 12, 2025✓ Verified purchase
I had never tried e.l.f. lipstick before, but I was searching for a cool toned red lipstick and happened upon this one. It is highly pigmented, and it feels nice on my lips. It's not sticky, so my hair doesn't get stuck in it, and it stays on for a long time. It doesn't need much of a touch up unless you eat something really greasy. The color I got (Own It) is beautiful, and has a nice satin finish, and it's a lovely cool toned (blue based) red. It's not greasy, but it's not dry and chalky either. I will be buying more of these. Read more