Natalie—October 20, 2025
Very pretty color! Super natural looking but with a great pop of color! I have gotten so many compliments wearing it! Super sheer feeling but doesn’t take much product to make a difference! I’ve never tried the Clinique black honey or cherry one that inspires this one, but my coworkers that have say that they think it’s very comparable! Especially for the price point! No smell, no taste! Wouldn’t say it nourishes your lips, but I wouldn’t say it dries them out either! Not sticky, and has a soft feeling when wearing! It lasts but I reapply about every 3 hours, to keep it even! It can wear off when eating or drinking! I love it! Would definitely recommend! Read more
J. Arena—October 23, 2025
I absolutely love the way this looks and feels! It delivers a pop of color and it's really feels smooth and moisturizing. It's a real bargain because it performs so well and the packaging is lovely. I will definitely repurchase because it checks off every box if what I'm looking for in a lip product. Definitely recommended! Read more
hidetherum—October 21, 2025
Absolutely BEAUTIFUL lippy. It's such a gorgeous, deep berry shade that literally anyone can wear. Yes, even if you don't feel comfy in deeper lip colors. Application is effortless with zero stickiness, and the formula is very moisturizing with a nice shine that would be just as appropriate to wear out to dinner as it would be to the office. The only reason I removed one star (which was painful!) was bc (to me, at least) its beauty is just too fleeting to be considered a lipstick. Black Cherry, in her current formulation, is really a tinted lip balm - and just a couple of sips of coffee will render her a wispy, ethereal memory. Constant reapplication is necessary to maintain that gorgeous just-bitten hue. And that means you'll use a lot of product. If Elf could create a long-lasting formulation in this sheer, delicious shade - with this level of moisturization? I'd happily pay more than Clinique's price for that. Read more
California mom—November 16, 2025
Gorgeous color, it’s my go-to! Smooth, not sticky. Wish it lasted longer, but it’s not hard to reapply. Very flattering with so many outfits and works well for daytime or night. Read more
K. Mair—October 12, 2025
I ordered this as a cruelty free option for a beautiful berry lip. This lip color is sheer and soft, feeling more like a balm than a lipstick. I do have to reapply it regularly because it doesn't last very long, but it is beautiful and feels nice. The shade is similar to Clinique's Black Honey, but more affordable and cruelty-free. The price is quite reasonable for the quality, and I appreciate the wearability of this shade. I would highly recommend it. Read more
Bonnie—December 13, 2025
Nice color for this moisturizing lipstick with a generous amount in the tube. Will definitely order more as I get low. Read more
Wildflower—November 9, 2025
The lipstick is a lovely color and goes on nicely. It’s not too sticky, but it doesn’t last real long. Except for that I really like it. Read more
Julie—January 3, 2026
Love! I don't every buy ELF - I always thought it was a "cheap" brand, but boy, was I wrong about that! This is my favorite lip balm. It is smooth, silky & a gorgeous color. It looks natural and feels amazing. It is shiny but not sticky & doesn't smell. I love it better than far more expensive ones I've tried, like Laneige & Clinique. I hoep they never discontinue it. Read more