ECRU New York LUXE GLOSS Hair Gloss for Enhanced Color and Glass-Like Shine

Have used one time so far but it definitely helped my hair to feel healthier & glossier! As for color depositing, I applied to dry hair for about 25 minutes, I think I needed to leave it sit a bit more for higher impact as my roots were still fairly visible but will update if I get better coverage results after leaving on longer. Read more

I was genuinely worried about using this on my natural red hair, but alas I’m in my 40’s and my hair is getting duller and grayer. I didn’t want to dye it so I thought this would be a good in between. Only left it in for 10 minutes cause I was chicken but I do notice a significant difference in the overall shine, texture and surprisingly color of the red in my hair. I’ll use for longer next time! Update: used 1 week later and left in for full 20 minutes this time. Notice a subtle but appreciable difference in color and the texture is on point! Update: I’m no longer a chicken and leave in for 30 minutes every other week. I’m back to getting compliments on my red hair! Absolutely LOVE THIS STUFF (Of note I did try the Moroccan Oil brand once between and it absolutely ruined my hair, and my shower) Read more

Beautiful color, subtle yet striking. I got the red and got huge compliments. Much easier on your scalp than conventional hair colors. Read more

Received mine today. I used it on my freshly washed dry hair first. Color didn’t take so, I washed it out and tried it on damp hair. IT DIDN’T COLOR MY HAIR. I used the coffee color on light hair. I WASTED OVER 30 dollars on this product Read more

Using this product shows off a shine in my gray hair. Though I might get a more silver color and alter the color a little. It’s easy to use last well it’s a great value for the money. I’ve used twice cans have at least one Lowe use. Left in the container. It’s easy to use. I just apply it to my hair and rub through and then final comb through to make sure it’s easily spread around and all hair is covered. My hair looks healthier when it’s shiny. Read more

It last for only one shampoo! Read more

I love this line of hair gloss. You don’t have to use this on hair previously processed. The color soaks into hair that has been exposed to sun. It does not immediately wash out. It makes my hair really shine and is deep conditioning. Read more

I purchased the gloss in the shade “Berry”. Such a great gloss for the price!!!! I used it on dry hair and the color did not disappoint!!! My hair was 10000 times brighter, it was really soft and felt hydrated! Highly recommended for anyone with colored pink hair. Read more