Fruit of the Loom Mens Basic White Brief Multipack

Excellent quality and fit Read more

Fruit of the Loom is all I wear. Great product for a good price. Read more

shipped quick, packaged well Read more

My husband always likes this brand. Comfort and fit. Read more

Ten years ago I would have ordered men's briefs with the briefest agenda: anything BUT Fruit of the Loom. Then in 2016, when Amazon's price for a 7-pack became too ludicrously low to ignore (close to a buck a brief), I ordered them with next to nothing to lose (financially speaking). Pleasant surprise. They felt good (firm but not tight) and they stayed good--not like the previous "disposables" that were loose and baggy after the first wash. This couldn't be the same company! It became apparent that Fruit of the Loom's fire-sale prices were not due to the company's need to unload an excess supply of cheap, poorly made underwear: it was an "enticement" to consumers like me, with pre-millennial memories, to give them a second-chance. I must say that it worked. Even with the mark-up in price (now between two and three bucks a pair), these are the best value I'm seeing in men's underwear, offering the best quality at the lowest price. I'm not saying they're the best (I'm writing this a stone's throw--or a 25-minute walk--from Jockey International's headquarters). But today's Fruit of the Loom is not the old company--and for one major reason. A couple of years into the present millenniam Fruit of the Loom was in bankruptcy when America's famous (as well as principled and admired) investor Warren Buffett came to the rescue, buying the entire company for just under a billion dollars. Buffett is a guy who sees value in brands, and Fruit of the Loom was a brand the investor/ philanthropist saw as essential to America's character. So it should be no small wonder that guys everywhere are once again entrusting their intimate selves to an old, newly reinvigorated, American brand. Read more

A great product which wears well. And cheaper than Walmart. A great value through Amazon. Read more

Great product as always. Watch your size choice, refer to previous wears for size matching. Ergo go by label not measuring stretched out pairs. Read more

Great savings to buy bulk,Comfy Read more