Cheryl—December 29, 2025
Even though this is a little pricey it smells so good that I will continue to purchase this. It works well and even though the container is tiny, you don’t need a lot to get your clothes clean and smelling heavenly. Read more
Jeffrey Porter—January 2, 2026
This is simply the most, AMAZING, SUBTLE, CLEAN, EFFECTIVE DETERGENT, I HAVE EVER COME ACCROSS, IN MY ENTIRE 62 YEAR'S OF LIVING. IT TRULY BRINGS A CONFIDENT AROMA, OF CLEANLINESS, AND PUTS A SMILE ON YOUR FACE. BE PREPARED TO ACCEPT COMPLIMENTS, ON THIS AMAZING FRAGRANCE, BETTER THEN ANY COLOGNE SCENT, I HAVE EVER PURCHASED IN MY LIFE, NO EXAGGERATION. Read more
Kristen Long—December 28, 2025
This is our all time favorite detergent. It cleans well and makes your clothes smell awesome. Very concentrated and doesn’t take much to was laundry. A little pricey but worth it for the clean smell. Read more
SandieCandie1971—December 17, 2025
I order this quite often, it has a nice, strong (not overpowering) and lasting smell. I use it mixed with water for a fabric refresher and light spot cleaner. Definitely recommend Read more
Jonathan M Rice—November 17, 2025
Smells wonderful but smells very feminine. Not recommended for if you wash yours and your husband's clothes together. Read more
Sawyer—September 3, 2025
I have a pretty good nose for scents. Let me describe to you my journey of understanding this scent….Diva… She’s a tricky B. I had about 10 moments of formed opinions on it. The description of this scent is like describing wine. 1. It arrives, you can smell it being vacuum sealed. Like fresh blue laundry detergent. 2. Out of the bottle-smells like perfumed blowing bubbles. Still fresh cotton possibly more baby powdery. 3. Dripped it on the counter. Smelled like someone else favorite nauseating scent. 4. It will smell different especially when in water. I wash 3pairs of underwear and soak in sink with possibly 2-3lil cap fulls. The water smells, meh. Mid. 5. Since I used my hands, my whole hands reek of this fresh cotton baby powdery, white musk, sandalwood, pepper. Yuck.My hands, are super soft though.. 6. I can’t stop smelling my hands and getting annoyed bc I’m confused. I like it and I don’t. 2hrs later I rinse the clothes. Wet clothes smell odd. I really don’t know if I like this. What a waste. 7. They are being dried and the moist hot air coming out smells kinda really nice. It’s when you go,”sniff, ooh someone is doing their laudnrryyy” 8. Can’t stop smelling hands. I get my hands diva wet again to smell more. I have been sniffing my fingers for almost 3 hours. 9. Clothes dry. They have grown on me. They do smell a bit, different from my hands though.. 10. Once the clothes are dry and cold, this is your finished scent. This, smells good. 11. I’ve collected all dirty laundry to diva my clothes. I need it on all my fabrics. I used a diluted amount and it’s not quite strong enough. So use an amount rich people use. 12. This isn’t a scent you can smell like febreeze or perfume. You can only smell it when you’d cuddling with the blanket or on your pillowcase. With that being said, if you gotta conserve, only wash your towels and items that are out and not “worn”. 13. I am buying more. It is completely unnecessary. It is the equivalent of getting rhinestones on top your nails merely bc “it’s just, ya know, cute. I like it idk!?” 14! I forgot, I used gain with it, instead of unscented detergent. Read more
GGmom—December 31, 2025
Less than Zero This “luxurious laundry detergent” was highly rated and recommended by so many “influencers” and the reviews were incredible. I decide to give the small bottle a shot for $9.99. I washed my intimates and hand wash sweaters in the detergent and hung/laid them all out to dry on the drying rack in the spare room that connects to my bathroom. I remember smelling a very strong scent that instantly made my nose wrinkle up in disgust, the smell is so strong that it gave me an instant headache. The Diva scent is absolutely HORRIBLE!!!! It smells like a mixture of funeral home mixed with cheap perfume. I washed the few items in a laundry safe bag. I rewashed everything with my Method detergent and the smell is not only still there it has caused my other clothes to stink. I used less than a tablespoon!! Can you imagine if I’d used the recommended amount??? Ugh I am going to return this product. Maybe we all have different events we like but I cannot imagine anyone thinking mmmm this stuff smells good! So disappointed. Read more
Liz in Atlanta—December 24, 2025
Way too pricey, but the scent is marvelous and lasting. Read more