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Got Roots - Temporary Thinning Gray Hair Cover Up with Pigment Infused Binding Powder for Auburn Hair -

83+ bought in the past month

$9.99

About this item

  • PRIMARY BENEFIT: Instant Root & Gray Coverage – Quickly conceals gray roots and thinning areas for a fuller, more even hairline in seconds. Ideal for in-between salon visits or daily touch-ups
  • NATURAL LOOK: Blends Seamlessly with Hair – Finely milled powder adheres to hair strands for natural-looking coverage that blends easily without clumping or stiffness
  • LONG-LASTING BUT TEMPORARY: All-Day Hold, Washes Out Easily – Sweat-resistant formula stays in place throughout the day yet rinses out easily with shampoo. No sticky residue or buildup
  • EASY APPLICATION: Mess-Free Precision Application – Compact design allows controlled application along the hairline, part, and crown for fast, targeted coverage at home or on the go
  • MULTI-USE & UNISEX: For Men & Women – Works on all hair types and textures. Perfect for covering gray roots, widening parts, thinning spots, and sparse areas for a confidence-boosting finish
$9.99

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Product details

ColorAuburn
Package InformationTub
Product BenefitsCovers Roots Hairline Filler
Brandgot? WE GOT THE SOLUTIONS!
Item FormPowder

Technical specifications

package_dimensions1.97 x 1.93 x 1.85 inches; 1.45 ounces
upc860007752261
manufacturerGot?, LLC
best_sellers_rank#61,164 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #117 in Hair Mascaras & Root Touch Ups

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Customer reviews

3.9567 ratings

Customers say

Customers find the hair powder effective at concealing roots and appreciate its quality, ease of application, and ability to blend with natural hair color.

★★★★★

Great product

MickieMarch 24, 2025✓ Verified purchase

I ordered this in natural blonde. It was 5$ cheaper than another brand I had used. The color was actually a little too dark for my shade of blonde. I kept it though because someone else had mentioned how well it works on their eyebrows. Instead of exchanging it I tried it on my light brown/gray brows. It’s soooo perfect. Every brow product I’ve tried doesn’t cover the gray well and just doesn’t look good. This covers my grays and adds the perfect color to my brows. So it’s a keeper for my brows. It stays put all day until I remove it at night when I wash my face. I also applie a light coat if it on my roots again and it did the job. I will order a lighter color thought next time for my roots. Read more

Review image 1
★★★★★

It's like a hair chameleon. Although it's dark brown, somehow it works beautifully with my red hair.

roJune 11, 2025✓ Verified purchase

This product works so well for me! I am a natural redhead, specifically in the bit lighter shade as opposed to an auburn shade. For more color description clarity, young children sometimes refer to it as "orange" hair (lol), while some adults refer to it as strawberry blonde. This is important to note, as the product itself definitely presents as a darker brown shade in the container, which several prior reviews indicate as well. However, I took a leap of faith and bought it anyway to help hide my grays, especially around my temples. I am pleasantly relieved to convey that this product blends perfectly with my hair, and I would liken it to a hair chameleon; somehow, someway naturally adapting to my shade of red hair. As others have also mentioned, it indeed stays put until the next hair-washing, so then I just easily and quickly reapply. It seems like it will last quite awhile, too, so that's another plus. I'm so glad I bought it, as it works so well for me! Read more

★☆☆☆☆

Don't by

SaraJanuary 30, 2026✓ Verified purchase

Horrible product, looked white not blonde Read more

★★★☆☆

Color Auburn is basically brown

Mrs BlackwellJanuary 15, 2025✓ Verified purchase

Well, I do like the little sponge applicator, and the compact nature of this. I ordered it in Auburn, and it is absent of any red pigment whatsoever. Sadly disappointing. I am using the sponge to apply my previous root touchup that matches much better and I’ve included a picture of the two side-by-side so you could see the difference. If you want something other than Auburn, I’m sure it’s a great fit for you but if you are a redhead and looking for something to cover your roots, this is not for you. I knew it looked like it didn’t match when I opened it, but I kept an open mind and have used it several times. It never has an auburn look when applied. Read more

Review image 1Review image 2
★★★★★

Great for Covering Roots and Saving on Salon Visits!

Lawrence SmithOctober 18, 2025✓ Verified purchase

This product does an excellent job of covering my white roots and really helps me extend the time between full hair colorings. It's very easy to use and makes a noticeable difference. I highly recommend it for anyone looking to save time and money on frequent hair coloring. Plus, it's very cost-effective! Read more

★★★★☆

Root cover

JillDecember 10, 2024✓ Verified purchase

It is very difficult to color red hair, so gray/white hair is back within just a week or two! This product is easy to use and does the job. It does feel fiborous to the touch but looks pretty good. The color isnt a perfect match of course to my auburn hair, but it blends better than my whites!!! Read more

★★★★★

BEAUTIFUL SANDY BLONDE COLOR

AnonymousNovember 26, 2025✓ Verified purchase

This hair powder color showed up on my hair 5 minutes after it was applied as gorgeous highlights. It took a few minutes.Great stuff! Read more

★★☆☆☆

Not good for dark roots

NatalieAugust 13, 2025✓ Verified purchase

this might work if you have naturally light hair anyway, but my roots are dark brown naturally and it didn't do anything for me. Read more

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