Ion Bright White Creme Lightener 10 6 Oz

I LOVE this bleach. It is so creamy and easy to use. I have never had major damage from using this (I also use either 20-30 volume max so that helps too) and it’s highly effective. The smell is pretty strong at first because of the chemical reaction so use ventilation, but overall it is excellent. Read more

I have NEVER lightened my hair before, and I've only ever used temporary hair dye. I followed the directions on this bottle and on the conditioner and lightened my hair from DARK BROWN to BLONDE! I had found out that I probably should've used some kind of purple shampoo to get a more natural color, but I didn't care enough as I just needed lighter hair for a cosplay. See the photo! I did two sessions in one day as my scalp is very sensitive and didn't want to lighten it so much in one sitting. Love it! Still have a lot left in the bottle! Read more

It absolutely creates a lovely color and it's very easy to use. Please learn from the death of my poor hair though and don't overdo it lol. (All transitions within a 75ish day time span.) Read more

This was gentle on my hair worked better. It just worked right. It was perfect. Read more

Good product Read more

First time trying this bleach and it surprised me! I usually have a hard time bleaching my hair. It always ends up orange or not light enough. This bleach did a wonderful job. My hair was blue prior, it stripped ALL of the color out (for some reason left a pinkish tint where some of the blue was but it was cute and very faint. I was also going pink after so this was no issue even if it were noticeable.) photos provided are the blue prior, the bleached look, and the after pink dye. Unfortunately I did not take a picture of my bleached roots. I had to do the mass of my hair first and then my roots because of the time it took to do the majority of my hair. My roots didn't come out as light as the rest of my hair, i may have just been impatient and washed it a little early but it was really only like one shade off from the rest. You cannot tell with the final product. Hope this helps! I would definitely recommend. I used the ion sensitive scalp 30 developer with it. (The last picture is after three weeks and about 4 or 5 washes! I used the arctic fox hair dye.. the newer looking ones. And i do use a color conditioner.) Read more

I lightened my hair with this and a 10 vol (I have natural blonde hair) and it was so easy to use! It definitely lightened my hair and didn't cause any damage at all. Very pleased. Read more

The only bleach I use. I have rosecea and sensitive scalp and this is very gentle. I've used this several times with the Ion Sensitive Scalp Creme Developer, and according to the package directions. Never had any stinging, redness or irritation. Great product 👌 Read more