ion

Ion Bright White Creme Lightener 10 6 Oz

52+ bought in the past month

$17.49$19.99

About this item

  • Infused with Hydrolyzed keratin, Chamomile flower extract, and sunflower seed oil
  • Lightens up to 8 levels
  • For on Scalp application- Mix 1:1 or 1:2 with 20 volume Ion Sensitive scalp creme developer
  • For off scalp application- Mix 1:1 or 1:2 with 30 or 40 volume Ion Sensitive Scalp Creme Developer
  • Can be used for balayage, foil, or all over application
$17.49
Was $19.99Save $2.50

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Product details

Brandion
Hair TypeNormal
Item Weight11.68 ounces
Product BenefitsBrightening
Item FormCream

Technical specifications

package_dimensions8.62 x 3.54 x 1.93 inches; 11.68 ounces
manufacturerArcadia Beauty Labs LLC
best_sellers_rank#5,337 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Bleaching Products

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Customer reviews

4.72,242 ratings

Customers say

Customers find this hair lightener works quickly and effectively, with one noting it lifts hair without damaging it.

★★★★★

Wonderful

Ellie PlacideDecember 20, 2025✓ Verified purchase

I LOVE this bleach. It is so creamy and easy to use. I have never had major damage from using this (I also use either 20-30 volume max so that helps too) and it’s highly effective. The smell is pretty strong at first because of the chemical reaction so use ventilation, but overall it is excellent. Read more

★★★★★

Worked great for a beginner! Dark brown hair to blonde!

Madi M.December 27, 2025✓ Verified purchase

I have NEVER lightened my hair before, and I've only ever used temporary hair dye. I followed the directions on this bottle and on the conditioner and lightened my hair from DARK BROWN to BLONDE! I had found out that I probably should've used some kind of purple shampoo to get a more natural color, but I didn't care enough as I just needed lighter hair for a cosplay. See the photo! I did two sessions in one day as my scalp is very sensitive and didn't want to lighten it so much in one sitting. Love it! Still have a lot left in the bottle! Read more

Review image 1
★★★★★

Product is fantastic

CustomerJanuary 22, 2026✓ Verified purchase

It absolutely creates a lovely color and it's very easy to use. Please learn from the death of my poor hair though and don't overdo it lol. (All transitions within a 75ish day time span.) Read more

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★★★★★

Worked so well

ChantalFebruary 18, 2026✓ Verified purchase

This was gentle on my hair worked better. It just worked right. It was perfect. Read more

★★★★☆

Worked as it should

Larry F Gray JrJanuary 29, 2026✓ Verified purchase

Good product Read more

★★★★★

One of the better ones

Angelina B.October 27, 2025✓ Verified purchase

First time trying this bleach and it surprised me! I usually have a hard time bleaching my hair. It always ends up orange or not light enough. This bleach did a wonderful job. My hair was blue prior, it stripped ALL of the color out (for some reason left a pinkish tint where some of the blue was but it was cute and very faint. I was also going pink after so this was no issue even if it were noticeable.) photos provided are the blue prior, the bleached look, and the after pink dye. Unfortunately I did not take a picture of my bleached roots. I had to do the mass of my hair first and then my roots because of the time it took to do the majority of my hair. My roots didn't come out as light as the rest of my hair, i may have just been impatient and washed it a little early but it was really only like one shade off from the rest. You cannot tell with the final product. Hope this helps! I would definitely recommend. I used the ion sensitive scalp 30 developer with it. (The last picture is after three weeks and about 4 or 5 washes! I used the arctic fox hair dye.. the newer looking ones. And i do use a color conditioner.) Read more

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★★★★★

Easy to do at home

JessicaJanuary 19, 2026✓ Verified purchase

I lightened my hair with this and a 10 vol (I have natural blonde hair) and it was so easy to use! It definitely lightened my hair and didn't cause any damage at all. Very pleased. Read more

★★★★★

Gentle

LittlefeatherJanuary 16, 2026✓ Verified purchase

The only bleach I use. I have rosecea and sensitive scalp and this is very gentle. I've used this several times with the Ion Sensitive Scalp Creme Developer, and according to the package directions. Never had any stinging, redness or irritation. Great product 👌 Read more

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