MrsBlandford—December 15, 2025
The media could not be loaded. I’ve been using the IT Cosmetics CC+ Natural Matte and I’m genuinely impressed. It gives full coverage without feeling heavy, and it really does blur the look of pores while keeping my skin looking natural — not cakey or flat. The matte finish is perfect if you have oily or combo skin, but it’s not drying at all. It wears beautifully throughout the day and doesn’t break apart or get shiny by midday. I also love that it has SPF 40 built in, so it feels like makeup and skincare in one step. A little goes a long way, blends easily with a brush or sponge, and it looks even better as the day goes on. This has quickly become my go-to everyday base when I want my skin to look smooth, even, and put together with minimal effort. Highly recommend if you want coverage + oil control + sun protection in one product. Read more
Olivia reed—November 18, 2025
Okay, what? Why have I not heard about this before? This is magic in a bottle. Coverage for days, doesn’t look like I have anything on, non-oily feeling, AND has SPF!? Little bit on the pricey side BUT I haven’t been able to find a foundation that compares to this one that fits my needs (mattifying, moisturizing, SPF, non-cakey, buildable….) better than this one. Read more
Queren—December 31, 2025
I love this foundation. It has great coverage and it stays matte. Read more
Jillian and Ry's Reviews—August 1, 2025
The main reason I wanted to try this foundation was because of the spf in it, I have been searching for one with spf in it and it’s been so hard to find! I have been very pleased with the results so far, my sun damage marks have been looking much better which is the reason I wanted it. The reason I did 4 stars is because I have noticed some separation when I apply it to my skin, I have tried a few different brushes/sponges but still get a few different areas that separate which is a bummer. I’ve really been wanting a liquid foundation that lasts an entire day, but still very pleased with the foundation overall! I also appreciate that a little goes a long way, one pump is all it takes! Read more
Kaitlyn—December 10, 2025
This foundation is absolutely amazing!!! I had been looking for a full coverage foundation that would cover the redness due to my rosacea and I was having a lot of trouble finding one. Everytime I thought I found one, it would only stay on for a few hours and then my redness would come through again. Not with this foundation though. It stays on for my entire work day and keeps the redness on my cheeks at bay. I also love that it does not feel like you are wearing a ton of makeup, even though it is providing a full coverage. I do not feel greasy or heavy with it on. It is a great option for skin with rosacea. Read more
ashley—December 30, 2025
It gives amazing coverage for the fact that it’s not a foundation and blends very well with my skin. On my third one and will continue to repurchase! Read more
Jessica Harker—December 31, 2025
love how this CC cream provides complete coverage just like a foundation would! easy to put on with a foundation brush and lasts all day. 10/10 recommend. Read more
Sam—December 9, 2025
The best cc cream ever! I've used the normal one before and wanted to try the matte one since I have oily skin. I deducted one star bc I still became oily at the end of the day, but it doesn't fade away or come off throughout the day and the coverage is great. I think with setting powder and a better setting spray it could've stayed matte all day. I accidentally got the wrong shade bc it's hard to color match online but it's available at Ulta to shade match irl. Read more
