IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide

1130+ bought in the past month

$26.00
$26.00

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Product details

BrandIT Cosmetics
ColorSelf-Worth (soft pink beige)
Item FormLiquid
Finish TypeGlossy
Product BenefitsFormulated with a 90% hydration base that includes hyaluronic acid & vitamin E to deliver instant & 8HR hydration for visibly smoother, softer lips. See more

Technical specifications

product_dimensions0.76 x 0.76 x 4.1 inches; 1.13 ounces
manufacturerIT Cosmetics
best_sellers_rank#68,191 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #371 in Lip Gloss

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Customer reviews

4.4314 ratings

Customers say

Customers like this lip gloss for its beautiful color, moisturizing properties that leave lips soft, and its smooth, glossy appearance with a little shimmer.

★★★★★

I really did get glossy, smoother and more youthful looking lips -- definitely a win.

Sunnyside Up LadyDecember 10, 2025

Great lip colors offered in this lip gloss. Makes my lips look smooth and more youthful. Easy to apply and it lasts on your lips. Read more

★★★★★

Great all around gloss!

DeeDecember 24, 2025

I love this lip gloss, it's my 2nd time to purchase it. It's a little pricey, but it's that good! It lasts a long time, looks great, feels good & easy to carry in my pocket or little cross body purse. Read more

★★★★☆

Moisturizing gloss

Just my opinionDecember 11, 2024

I have been using City Lips clear gloss twice a day and it really helps to keep my chronically chapped lips soft -- but it's expensive! This is a pretty good substitute at half the price. It has a little shimmer to it, but not sparkly or glittery. There is a slight fruit flavor to it when first applied, but that wears off quickly and the gloss just leaves my lips soft and moisturized. It is less sticky than City Lips, which is nice, but that means it doesn't last as long. I plan to use this during the day when I can reapply as needed and use City Lips at night, which should save me some money. Read more

★★★★★

Great product!

RRJanuary 1, 2026

Very similar to a similar previous product. Also a great color! Read more

★★★★★

This lip serum is absolutely amazing!

Lara SpaldingAugust 9, 2025

It glides on smoothly, feels lightweight, and delivers deep hydration without any stickiness. My lips look plumper, smoother, and healthier almost instantly. The formula is nourishing and long-lasting, with a beautiful finish that makes my lips feel pampered all day. Worth every penny! Read more

★★★★★

So hydrating

Sarah MaloneJuly 26, 2025

Got this when it went on sale and so glad I did. It hydrates your lips so well and gives them a beautiful healthy sheen. Feels amazing on the lips. Read more

★★★★☆

Feels good on. Has staying power.

CStapleyMay 4, 2025

This lasts longer than some lip products I've tried. It has a nice, subtle scent. I love the color, and it is buildable. The only thing is that I can't carry it in my purse because it leaks if it is on its side or upside down for long. For this reason I would not buy again. Read more

★★★★★

Good quality lip gloss

Jenny MyersJune 19, 2025

I love this gloss. It's not sticky at all, and I love the color. It leaves my lips feeling moist and conditioned. Read more

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