IT Cosmetics Do It All Radiant Concealer Makeup Concealer Hydrate Brighten Creaseless Medium Coverage Radiant Finish Niacinamide Hyaluronic

This is a super light weight concealer that I find works incredibly well under eyes. I have hereditary dark circles that absolutely nothing covers up, but I find that this does help to make the color less dramatic and more awake. I find it blends in effortlessly and it quite thin in that it doesn't feel cakey under eyes. I have also used it to spot conceal on my face and it worked well for that as well. I do have dry leaning skin and I find this doesn't cling or make my skin feel any more dry with it on. I enjoy the sponge tip to help spread the product more than I thought I would. I do think this is a really good concealer, but you can also find drug store concealers that are cheaper and just as effective. Read more

This is a good product. This brand always delivers a quality product. The texture is smooth, good coverage and moisturizing. It doesn’t dry my skin out when I wear it. It has a good consistency. It’s not super thick like some full coverage foundation yet it isn’t thin either. It covers the variances of blemishes easily. It’s not super expensive which is good. It doesn’t dry go on a little lighter than pictures so go a shade darker than you think you need or maybe I’m just not very good at picking my shades. It’s a great foundation and I will reorder again, just a little darker. Read more

This concealer does a great job of brightening and smoothing without feeling heavy or cakey. The formula feels hydrating on the skin, and I appreciate that it contains niacinamide and hyaluronic acid — it wears comfortably throughout the day and doesn’t settle into fine lines the way many concealers do. The radiant finish gives a fresh, healthy look rather than a flat matte effect. Coverage is solid for everyday use and works well under the eyes or for spot concealing. It blends easily and layers nicely without creasing. A reliable, skin-friendly concealer that delivers on comfort and glow. Read more

The texture is smooth and easy to apply. Get your color match from the IT Website! You put in the color and brand you are currently using and they give you an exact color match! My color matched perfect! It hides my redness, veins, and dark spots. It a bit pricey and it doesn't look like a lot of product but it does last a long time. Its not oily. It does not have any smell. Read more

I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing. Read more

This is awesome! No more dark circles under my eyes- wish I had found this years ago! Right amount of coverage, and no creasing. Easy application. Read more

I've been wanting to try this for a while now. It did not disappoint! Perfect color match and blends beautifully in comparison to many other name brands. Will be my new holy grail! Read more

Five stars for Amazon Prime Fast shipping!! That being said, this product was not good for me in terms of texture, which I found to be not as easy to distribute, The twist took a long time to get the product to activate. but what happened afterwards, was an unexpected amount came out. There was overall issues with this product. Read more