Nice
Nice and thick, lasts a while and nice color, slightly clumpy. Read more
IT Cosmetics Superhero Mascara Volumizing Lengthening Black Mascara Buildable Lash Volume Collagen Biotin Peptides Lifting Curling Formula Super
$28.00
Key details
- Color
- Black
- Brand
- IT Cosmetics
- Item Form
- Liquid
- Specialty
- Lengthening, Volumizing
- is_discontinued_by_manufacturer
- No
Dimensions and fit
- dimensions
- 19.69 x 19.69 x 11.02 inches; 0.8 ounces
- Product Benefits
- Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more
- product_dimensions
- 19.69 x 19.69 x 11.02 inches; 0.8 ounces
Technical specifications
- item_model_number
- SG_B01AKTZFZU_US
Item information
- upc
- 817919014642
- manufacturer
- IT Cosmetics
- best_sellers_rank
- #3,980 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #59 in Mascara
Ask about this product
From the brand
Product videos
Product video 1
Customer reviews
12,382 reviewsPositive
Rated 4.4/5 across 12,382 reviews — well received overall.
- 75% of sampled reviews give 4–5 stars.
Customers say
Customers find this mascara to be a favorite no-frills option that lengthens and thickens lashes without being overpowering. Customers disagree on whether it comes off with ease, and while some find it worth the price, others consider it overpriced.
Generated from the text of customer reviews
Waterproof
Best mascara as far as giving you that natural look but with extra length. It doesn’t smear & comes off easily with makeup remover wipes. Read more
Great mascara
This mascara is so great! It does not rub off, coats lashes, very well and last all day! definitely a good buy! Read more
Dries out fast
It is a great mascara. Really volumizing, and lengthening, though it dries out after literally three weeks. After two weeks it dries out after two hours on your eyelashes. Read more
I have lashes again
Gives me lashes that I didn't know I had. I used to have nice lashes but with age, they seemed to disappear. I read the reviews for this and gave it a try. What a difference. Now I have lashes again. A little goes a long way so the price was right. Read more
Great volume
I am 72 years old and have used this mascara for years. Great volume and length to my eyelashes. Love it. Read more
Unsure how much I like the product
Not sure if the product old when received but seems very thick and clumpy. I’m not sure I’d buy this brand again Read more
Great item
Only mascara I buy Read more
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