IT Cosmetics Your Skin But Better Foundation Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores Imperfections -

I’ve been using IT Cosmetics Your Skin But Better Foundation for a while, and it’s my absolute favorite. It provides hydrating, medium, buildable coverage that feels lightweight yet smooths and minimizes pores and imperfections beautifully. The radiant, natural finish is perfect for my 55-year-old skin, and the hyaluronic acid keeps my face feeling hydrated all day. I’m sad that some colors are currently being discontinued because this foundation really works wonders for me. Highly recommend for anyone looking for a foundation that’s flattering, moisturizing, and easy to wear! Read more

Great makeup but hard to find. I love the light coverage and the fact it is good for my skin! Read more

Honestly so impressed with the light and airy coverage that really adapts to your skin. I just ran out of my first one, ordered Estée and tried it once to see how incredible the naturalness of It cosmetics is comparatively. No cake, buildable and NEVER sets into fine lines. Wear all day like a dream. 😍 You truly only realize how great a product is until you’re missing it. You can see how similar to my skin tone and light in the picture. This is by far the best foundation I’ve ever found. I know it for sure now. 😇 Thanks for the beautiful product It! 🤍💛 Read more

This has been one of my favorite products because it is lightweight yet provides good coverage. I bought the same “fair warm” that I have purchased previously and this one is a bit darker and more yellow. The number indicated isn’t the same so perhaps the mistake is my own, but having the same name, I assumed I would receive the same product. Read more

This is my favorite foundation, hands down. It has medium, buildable coverage that goes on sooo smoothly and never pills no matter what I use underneath (including serums, sunscreens, etc). The texture is creamy and it blends really easily. The color match is perfect as well. It's fragrance free which is important to me. 10000% recommend. Read more

I am 52 and have sensitive skin. I started noticing that some sunscreens would cause me to break out a few years back. I feel this may be the case with this product. I really love the product otherwise. This product goes on very well with a makeup brush. I do clean my foundation brush daily. I wore this product 4 days in a row. It made my skin look very good on day 1 and 2. Unfortunately, at the end of day one I had a pimple, an additional pimple at the end of day 2, and several new ones by the end of day 3 and 4. On day 2 it covered the pimple from day 1 pretty well. and did okay on day 3 covering the 2 pimples from the previous 2 days. Unfortunately, the additional pimples I got by the end of day 3 was more than it could cover on day 4 It is the morning of what would have been day 5 and I am certain since it didn't cover the pimples yesterday and I have new ones that came during day 4 that it will not cover them today. I thought on day 1 that maybe it is one of my occasional pimples, but with a new one on day 2 and several coming of day 3 and a couple more on day 4, I am pretty sure it is the product. At the age of 52, I occasionally still have a pimple, but not in a large amount. No other new products were used. I do love the texture and the way it made my skin look the first couple of days, and the way it applied. The down side is bumps. I haven't had this many at one time in years. Also, I do have very dry skin and this product was not drying. If it weren't for the pimples I would keep the product. I would recommend it to anyone that doesn't have sensitive skin. If you have sensitive skin you can always try it. What causes outbreaks on me may not cause them on you. Read more

This foundation delivers exactly what it promises! It blends seamlessly, feels lightweight on the skin, and gives a beautiful, natural finish that lasts all day. I love how it evens out my complexion without looking heavy or cakey. My skin looks fresh, radiant, and truly like my skin—but better! Read more

I love this foundation! It’s my go-to! It gives such a light, natural look. The ONLY thing I would change about it is giving it a little more coverage to cover under my eyes and pimples better. I have tried SO many full coverage foundations and they don’t give a natural finish like this one. So I’ll have to stick with concealer! This foundation doesn’t feel cakey or heavy. It feels very light. It lasts a long time. I use 1-2 squirts all over my face. 1 if I don’t have any problem areas. 1 more if I want to put another coat on problems areas. This is definitely worth the money. If you have tried the other IT cosmetics foundation and felt like it was way too heavy, try this one! Since it’s not a full coverage, it’s so much different!!!! Read more