ITO EN

Ito En Matcha Green Tea Japanese Matcha Powder Unsweetened 2 Ounce

1818+ bought in the past month

$11.99

About this item

  • VERSATILE MATCHA POWDER: Enjoy a delicious matcha latte or smoothie with this convenient, unsweetened green tea powder made from Japan’s treasured matcha, finely milled from high quality green tea leaves.
  • UNSWEETENED MATCHA is perfect for hot or cold brewing; drink hot as a substitute for your morning coffee, brew & ice for a refreshing, afternoon beverage or pack it in your favorite travel cup.
  • TRY THEM ALL: We make a wide variety of delicious tea blends with chamomile, matcha, oolong, mint, peach, hibiscus & more. You can enjoy them as loose leaf teas, tea bags, bottled teas & powders.
  • SUSTAINABLE TEAS: We partner with the Japanese farming community to preserve the art & craft of tea harvesting. It's a part of our responsibility to the planet that starts in the fields of Japan.
  • THE ITO EN PHILOSOPHY: We believe green tea is a gift nature has given to us to share with others. Our premium quality teas always deliver good taste & unmatched health properties, from the ground up.
$11.99

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Product details

BrandITO EN
Item FormPowder
FlavorMatcha
Tea VarietyGreen
Unit Count2.0 Ounce

Technical specifications

product_dimensions6.57 x 4.8 x 0.51 inches; 2 ounces
item_model_numberKZ06051-453
upc835143013255
manufacturerIto En (North America) Inc.
units2.0 Ounce
best_sellers_rank#7,823 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #24 in Matcha Tea

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Customer reviews

4.51,444 ratings

Customers say

Customers find this matcha powder has a beautiful vibrant light green color and blends nicely in smoothies, particularly for making lattes. Customers praise its quality and consider it good value for money.

★★★★★

Good price and quality in my opinion

Génesis solerDecember 6, 2025

huge bag for great price, vibrant green and i use for matcha lattes and its delicous! second bag and the first bag lasted me like a year and a half! Read more

★★★★★

High-Quality Matcha Powder for Authentic Japanese Green Tea

Chi HoangAugust 13, 2024

This unsweetened powder delivers a rich, vibrant green tea flavor that is both invigorating and smooth. I use this matcha powder in several ways to enjoy its full range of benefits and flavors. Here’s a simple recipe for a traditional matcha tea: Traditional Matcha Tea: Sift 1-2 teaspoons of matcha powder into a bowl. Add a small amount of hot water (not boiling, about 175°F) and whisk vigorously using a bamboo whisk or a small electric frother until a frothy layer forms. Add more hot water to taste, and enjoy a delicious, freshly brewed matcha tea. The powder blends effortlessly into both hot and cold liquids. I also use it in smoothies, lattes, and even baked goods. The flavor is bold yet not overpowering, making it versatile for various recipes. The quality of the matcha is evident from its vibrant color and fine texture. It’s evident that this matcha powder is made from high-quality leaves, as it delivers a fresh, aromatic taste that’s true to Japanese matcha traditions. The 2-ounce size is perfect for regular use, and the packaging helps keep the powder fresh. Overall, Ito En Matcha Green Tea Japanese Matcha Powder is an excellent product for matcha enthusiasts and anyone looking to add a touch of green tea goodness to their diet. It’s flavorful, versatile, and high-quality, making it a standout choice in the world of matcha powders. Highly recommended for its authentic taste and premium quality! Read more

★★★★★

A great quality Matcha!!!!

zee_1317October 17, 2025

This is one of the most amazing well flavored and great quality matcha I have found at such a great price. The matcha has a vibrant green color as general good quality matcha does and gives a really great taste. The texture of the matcha is also really great. I would definitely keep on buying this again and again and would definitely recommend it to everyone. Read more

★★★★☆

Good beginner’s matcha

LavenderAugust 11, 2025

Good for beginners and for those looking to try matcha. It has a good earthy flavor when mixed with milk. Would not drink it alone as it’s too bitter. It’s perfect for matcha lattes however. My only wish is for more product in the bag Read more

★★★★★

Best matcha powder for the price.

Ari JonesAugust 30, 2025

The BEST matcha powder. The aroma is quite earthy just like a real matcha, and it has a good caffeine kick as well. I used a chasen with some hot water, and it didn't clump at all and blended easily. Now, while it might not be the fanciest matcha powder or the most ceremonial, i can tell you it gave me the best color, taste, health benefits that I've ever had. So in conclusion, this is the best matcha powder you can get for this price. Read more

★★★★★

Addressing the "clumping"

AngelicaAugust 1, 2025

First try: Beautiful color for a great price. I love that it's a product of Japan. I use matcha mainly for matcha lattes and the taste was great! Much better than my previous cheaper Amazon matcha powder. Though, as some of the reviews suggested, it does need to be very well whisked. My standard whisk resulted in a few matcha powder clumps in my iced latte. Second try: I read on Google that clumping is "usually a sign of high-quality matcha." In fact, when you buy a traditional matcha set, it will come with a fine mesh seive. You are supposed to sift matcha to break up the clumps. After sifting and whisking with hot water, there were zero clumps in my matcha latte! It came out perfect. I think I found my new favorite matcha powder. Great quality and great price. Read more

★★★★★

Authentic, Smooth, and Full of Umami

AvettJuly 17, 2025

Ito En Matcha delivers a vibrant, authentic Japanese matcha experience right at home. The powder is finely ground and bright green, indicating high quality. It brews smooth with a natural sweetness and rich umami flavor, without any bitterness. Perfect for traditional tea ceremonies or blending into lattes and smoothies. A fantastic choice for anyone serious about matcha. Read more

★★★☆☆

Great product, just make sure the seller is Amazon.

Vanessa RApril 16, 2025

This is a great matcha for the price. I have it every morning in place of coffee. While I love higher quality matcha powder, I just cannot afford to spend $30 for 40g of matcha. This tastes great and is much more reasonable cost wise. I enjoy it. Just make sure the shipping is done through amazon. The package I got was delayed multiple times and when it did arrive, it was covered in what I assume was gasoline. I am totally fine with the product itself, I order this matcha regularly. I am unsure of what went on during transit. The help I got in trying to sort this matter out was pretty limited as you cannot return food items. I wish I could order a new one, but the larger option appears to only be offered by outside vendors. Read more

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