★★★★★
Excellent
M.C.—December 14, 2025
Great product, Coverage is buildable, small amount goes a long way . Read more
Juvias Place I Am Magic Velvety Matte Liquid Foundation 400 - Ethiopia - Tan w Neutral Warm Undertone
$20.00
About this item
- BLEND, COVER AND SMOOTHES: Our foundation is magic on your face, full coverage matte finish that is never looks cakey, lightweight, wearable and blendable. Vegan, Paraben and Sulfate Free.
- FEATURES: Our velvety matte foundation is expertly formatted in 42 shades to fit all skin tones from deepest dark to fairest fair. It is waterproof and sweat-proof for that all day wear.
- HOW TO USE: Apply product with a wet beauty sponge or synthetic makeup brush with a sweeping and buffing motion all over the face.
- MAXIMIZE YOUR LOOK WITH: Pair it with I am Magic Concealer and I am Magic Loose Setting Powder.
- WHO WE ARE: Founder, Chichi Eburu created a makeup line to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques, providing vibrant and highly pigmented colors.
$20.00
In Stock
Delivery — 20 Apr – 24 Apr
Easy Returns · 30-day window
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Product details
| Item Form | Liquid |
|---|---|
| Color | Ethiopia (400) |
| Skin Type | All |
| Recommended Uses For Product | Face Makeup |
| Material Type Free | Sulfate Free |
Technical specifications
| package_dimensions | 4.37 x 1.42 x 1.26 inches; 1.76 ounces |
|---|---|
| item_model_number | 111111 |
| upc | 810018870188 |
| manufacturer | Juvia's Place |
| best_sellers_rank | #41,488 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #364 in Foundation Makeup |
From the brand
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Customer reviews
4.5501 ratings
Customers say
Customers praise the foundation's coverage, with one noting it's buildable, and appreciate its smooth texture and long-lasting wear. Customers disagree on the foundation's weight, with some finding it too heavy.
★★★★★
Fabulous Favorite Foundation
Hazu—December 3, 2025
This is my favorite foundation. I usually get it from Juvia but they are always out of my color. I love the color and how it looks on my brown skin. It blends in so well. I just ordered another tube because it was on sale., Read more
★★★★★
Great coverage
Hilla Hilla—December 9, 2025
Doesn't have much of a Moisturizer in it so make sure to have your face moisturized or it'll be cakey Read more
★★★★☆
Full coverage!
Victor puerto—October 14, 2024
Very full coverage foundation. Only downside it is a bit yellow toned. But it’s stays all day I recommend. Read more
★★★★★
Will Buy Again
Solongo—December 9, 2025
The only foundation I use. Amazing coverage if you have acne. Read more
★★★★★
Great foundation
Kindle Customer—December 24, 2025
I really like the shade and coverage on this! Read more
★★★★★
My Fav
Callie S.—December 31, 2025
My favorite day to day foundation. Stays on all day. It's lightweight Read more
★★★☆☆
cute
Scarlett Cunningham—December 3, 2025
it’s ok but it’s not good for long wear and not good for dry skin Read more
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