L.A. COLORS

L A COLORS Truly Matte Foundation Natural CLM352

648+ bought in the past month

$4.48$6.00

About this item

  • PRO-LEVEL MATTE PERFECTION: Deliver a flawless, shine-free complexion with buildable coverage and a silky-smooth formula that stays fresh all day, empowering you to create bold, confident looks that last.
  • MATTE FINISH: Enjoy a smooth, shine-free look all day with this easy-to-apply foundation that keeps your skin looking flawless without breaking the bank.
  • ALL-DAY MATTE CONFIDENCE: This Truly Matte Foundation stays put through every busy moment, keeping your skin shine-free and flawless from morning until night without needing constant touch-ups.
  • CRUELTY-FREE VALUE: Enjoy a flawless matte finish with Truly Matte Foundation, knowing it’s cruelty-free—perfect for budget-savvy beauty lovers who care about ethical choices.
$4.48
Was $6.00Save $1.52

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DeliveryFriday 24 Apr – 30 Apr
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Product details

Item FormLiquid
ColorNatural
Skin TypeAll
Recommended Uses For ProductFace
Material Type FreeCruelty-free

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions1.25 x 1.25 x 4.5 inches; 2.9 ounces
item_model_numberCLM352
upc081555793524
manufacturerL.A. COLORS Cosmetics
best_sellers_rank#7,554 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #83 in Foundation Makeup

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Customer reviews

4.52,553 ratings

Customers say

Customers find this foundation provides excellent coverage, with one noting it works well for older skin, and appreciate its matte finish that makes their face look natural.

★★★★★

Great coverage and long-lasting!

krystal vasquezDecember 4, 2025

I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage! Read more

★★★★★

Great price, flawless coverage.

Julie A ToungetDecember 27, 2025

Great coverage with the matte look! I get so many people asking me what foundation I use! Perfect coverage, it’s lightweight, looks natural and stays all day till I wash it off! Great price too! Just a few drops goes a long way! Read more

★★★★★

Spectacular

Karren BowersOctober 18, 2025

This was a perfect match for my skin. It made my skin look radiant and revived. It covered a couple of small acne or blemish. I love it. It is lightweight, no stickiness, foundation quality is spectacular, no scent , isn't watered-down, doesn't irritate skin or cause more unwanted blemishes. I would recommend using a face moisturizer like ponds or vitamin E as your skin can feel dry a little after applying but not uncomfortable I bought two just in case, but the other one was a little too light for my taste I didn't want to look like a zombie lol Read more

★★★★☆

Great coverage

Anthony Rodriguez Jr.September 10, 2025

Makeup is not only for females I'm the youngest and only male of 5 older sisters. I've learned a thing or 2 about beauty I've used expensive cover ups this one works just as good for a lot less works like a charm to cover up sleepless night extended weekday happy hours wink wink put your best face forward and get a bang for your buck!!! Read more

★★★★★

L.A. COLOR TRULY MATTE FOUNDATION

Cathy SDecember 3, 2025

This L.A. Truly Matte Foundation Natural color is the perfect choice for anyone that wants a natural look. Price is very reasonable as well. It's lightweight & easy to use. No stickiness & it does not leave your face oily. Foundation quality is great. I highly recommend this foundation. Read more

★★★★★

Great foundation

DPJJanuary 1, 2026

I usually don't purchase foundation on-line but my in-store purchase was a dud. I was really happy with the color matching my skin tone. As other women know, it's sometimes a challenge to find the right color. I love that's it's lightweight and goes on easily. I do use some L.A. products and wasn't disappointed in the quality of the foundation. I will purchase this product again. Read more

★★★★★

Pleasantly surprised : CLM352 Natural

SophieDecember 2, 2025

It is difficult to find my shade, I am Asian mix, so I have light olive skin tone. I am fair warm / light. My Clinique shade is Alabaster 10, I got the CLM352 Natural. I am a skeptic about everything, however willing to try. Gave this shade a try, again, pleasantly surprised. I will be buying again. I did apply it on top of my primer (Milk, water based) and did apply my foundation powder (NYX Nude, stay matte not flat.) I have spent a lot of money on makeup for years. I wanted to find makeup less expensive, but same look and quality. This shade does give me both. I applied it with a sponge applicator, it does spread evenly and easily. I recommend anyone curious to give this brand a try! You don’t know until you try it. Update: I stopped applying the foundation over the Milk water based primer. I apply it over Elf Holy Hydration (I tend to use dry skin in the Fall and Winter) after my face lotion has dried enough to where it is slightly “touch sticky,” then I apply this foundation. All other steps are the same. I will be buying my third bottle soon! You gotta give this foundation a try! Read more

★★★☆☆

Good foundation at a good price!

Tracy G.September 27, 2025

Really good budget friendly foundation. This foundation takes a couple coats to completely cover everything but for the price it's worth it! It lasts all day while wearing. This foundation has a pump on it to make application easier. It's lightweight with a good texture. Perfect for my skin when on a budget. Read more

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