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L.A. COLORS

L A COLORS Truly Matte Foundation Natural CLM352

$4.48$6.00

648+ bought in the past month

About this item

  • PRO-LEVEL MATTE PERFECTION: Deliver a flawless, shine-free complexion with buildable coverage and a silky-smooth formula that stays fresh all day, empowering you to create bold, confident looks that last.
  • MATTE FINISH: Enjoy a smooth, shine-free look all day with this easy-to-apply foundation that keeps your skin looking flawless without breaking the bank.
  • ALL-DAY MATTE CONFIDENCE: This Truly Matte Foundation stays put through every busy moment, keeping your skin shine-free and flawless from morning until night without needing constant touch-ups.
  • CRUELTY-FREE VALUE: Enjoy a flawless matte finish with Truly Matte Foundation, knowing it’s cruelty-free—perfect for budget-savvy beauty lovers who care about ethical choices.

Key details

Item Form
Liquid
Color
Natural
Skin Type
All
Recommended Uses For Product
Face
Material Type Free
Cruelty-free

Dimensions and fit

dimensions
‎ 1.25 x 1.25 x 4.5 inches; 2.9 ounces
product_dimensions
1.25 x 1.25 x 4.5 inches; 2.9 ounces

Technical specifications

item_model_number
CLM352

Item information

is_discontinued_by_manufacturer
No
upc
081555793524
manufacturer
L.A. COLORS Cosmetics
best_sellers_rank
#7,554 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #83 in Foundation Makeup
Highlights

About this item

  • PRO-LEVEL MATTE PERFECTION: Deliver a flawless, shine-free complexion with buildable coverage and a silky-smooth formula that stays fresh all day, empowering you to create bold, confident looks that last.
  • MATTE FINISH: Enjoy a smooth, shine-free look all day with this easy-to-apply foundation that keeps your skin looking flawless without breaking the bank.
  • ALL-DAY MATTE CONFIDENCE: This Truly Matte Foundation stays put through every busy moment, keeping your skin shine-free and flawless from morning until night without needing constant touch-ups.
  • CRUELTY-FREE VALUE: Enjoy a flawless matte finish with Truly Matte Foundation, knowing it’s cruelty-free—perfect for budget-savvy beauty lovers who care about ethical choices.

From the brand

Product detail
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Product videos

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Customer reviews

2,553 reviewsPositive

Rated 4.5/5 across 2,553 reviews — highly regarded by customers.

  • 75% of sampled reviews give 4–5 stars.

Customers say

Customers find this foundation provides excellent coverage, with one noting it works well for older skin, and appreciate its matte finish that makes their face look natural.

Generated from the text of customer reviews

Reviews with images

Customer review image for Good foundation at a good price!
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★★★★★

Great coverage and long-lasting!

I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage! Read more

krystal vasquez
★★★★★

Great price, flawless coverage.

Great coverage with the matte look! I get so many people asking me what foundation I use! Perfect coverage, it’s lightweight, looks natural and stays all day till I wash it off! Great price too! Just a few drops goes a long way! Read more

Julie A Tounget
★★★★★

Spectacular

This was a perfect match for my skin. It made my skin look radiant and revived. It covered a couple of small acne or blemish. I love it. It is lightweight, no stickiness, foundation quality is spectacular, no scent , isn't watered-down, doesn't irritate skin or cause more unwanted blemishes. I would recommend using a face moisturizer like ponds or vitamin E as your skin can feel dry a little after applying but not uncomfortable I bought two just in case, but the other one was a little too light for my taste I didn't want to look like a zombie lol Read more

Karren Bowers
★★★★

Great coverage

Makeup is not only for females I'm the youngest and only male of 5 older sisters. I've learned a thing or 2 about beauty I've used expensive cover ups this one works just as good for a lot less works like a charm to cover up sleepless night extended weekday happy hours wink wink put your best face forward and get a bang for your buck!!! Read more

Anthony Rodriguez Jr.
★★★★★

L.A. COLOR TRULY MATTE FOUNDATION

This L.A. Truly Matte Foundation Natural color is the perfect choice for anyone that wants a natural look. Price is very reasonable as well. It's lightweight & easy to use. No stickiness & it does not leave your face oily. Foundation quality is great. I highly recommend this foundation. Read more

Cathy S
★★★★★

Great foundation

I usually don't purchase foundation on-line but my in-store purchase was a dud. I was really happy with the color matching my skin tone. As other women know, it's sometimes a challenge to find the right color. I love that's it's lightweight and goes on easily. I do use some L.A. products and wasn't disappointed in the quality of the foundation. I will purchase this product again. Read more

DPJ
★★★★★

Pleasantly surprised : CLM352 Natural

It is difficult to find my shade, I am Asian mix, so I have light olive skin tone. I am fair warm / light. My Clinique shade is Alabaster 10, I got the CLM352 Natural. I am a skeptic about everything, however willing to try. Gave this shade a try, again, pleasantly surprised. I will be buying again. I did apply it on top of my primer (Milk, water based) and did apply my foundation powder (NYX Nude, stay matte not flat.) I have spent a lot of money on makeup for years. I wanted to find makeup less expensive, but same look and quality. This shade does give me both. I applied it with a sponge applicator, it does spread evenly and easily. I recommend anyone curious to give this brand a try! You don’t know until you try it. Update: I stopped applying the foundation over the Milk water based primer. I apply it over Elf Holy Hydration (I tend to use dry skin in the Fall and Winter) after my face lotion has dried enough to where it is slightly “touch sticky,” then I apply this foundation. All other steps are the same. I will be buying my third bottle soon! You gotta give this foundation a try! Read more

Sophie
★★★☆☆

Good foundation at a good price!

Really good budget friendly foundation. This foundation takes a couple coats to completely cover everything but for the price it's worth it! It lasts all day while wearing. This foundation has a pump on it to make application easier. It's lightweight with a good texture. Perfect for my skin when on a budget. Read more

Customer review image for Good foundation at a good price!
Tracy G.
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