LG

LG OLED C1 Series 77 Alexa Built-in 4k Smart TV 3840 x 2160 120Hz Refresh Rate AI-Powered 4K

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$1802.29

About this item

  • LG Electronics - OLED77C1PUB 77" Ultra Slim 4K UHD ThinQ AI OLED TV W/ A9 Gen 4 Intelligent Processor
$1802.29

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Product details

Screen Size76.7 Inches
BrandLG
Display TechnologyOLED
Resolution4K
Refresh Rate120 Hz
Special FeatureMiracast
Included ComponentsStand Included
Connectivity TechnologyBluetooth, Wi-Fi
Aspect Ratio1.78:1
Product Dimensions2.2"D x 67.8"W x 39.1"H

Technical specifications

brand_nameLG
item_weight0.01 Ounces
product_dimensions10.6 x 67.8 x 40.3 inches
item_model_numberOLED77C1PUB
is_discontinued_by_manufacturerYes
color_nameBlack
special_featuresMiracast
speaker_typeBuilt-In
standing_screen_display_size76.7 Inches
aspect_ratio1.78:1
wattage90 watts
best_sellers_rank#266,401 in Electronics ( See Top 100 in Electronics ) #726 in LED & LCD TVs
date_first_availableFebruary 10, 2021

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Customer reviews

4.6730 ratings

Customers say

Customers praise the TV's picture quality, particularly its 4K display and edge-to-edge clarity, while also appreciating its amazing looks and true deep blacks. Customers disagree on the glare issue, with some reporting reflections from windows or lights.

★★★★★

Excellent TV

CustomerDecember 23, 2025

Great TV @ a great price. The picture & size are incredible. & It's loaded with great features. Read more

★★★★★

So Far, So Good

WagsMarch 9, 2022

My previous TV died and I was sad. It was a Sharp Aquos that I'd had several years but the picture was still outstanding. For its time this TV was ahead of its competition. You'd think things would last forever like they used to but in todays throw away world its toss it in the dumpster and buy new. This is written two weeks into the LG. Not that anyone cares, but I tend to research TV purchases to death. My first big screen I researched and read for five years before I purchased a Pioneer Elite 610 rear projection TV. It was great and when it died I was sad then too. The Sharp took its place and lived up to my expectations. Since I'm a TV-aholic I needed a replacement when the Sharp died. My normal research was shortened a bit and from what I'd read from many sources, the LG seemed to fit my needs. Since we were on the downward phase of Covid (I hope) the US was seeing delivery issues and goods were sometimes in short supply. Local retailers did not have this TV in stock or it was promised within a couple weeks, maybe. So I decided to take a chance on buying through Amazon. It came within four days to my surprise. Delivery was done by Amazon and unpacking and setup was handled by them as well. I must say I was very pleased with the setup. It included bringing it into my home, unpacking, placing the base on the TV and placing it where I wanted. They checked to be sure the TV came on and then removed the packaging. Very professional. Reconnecting my surround system and video controller took me a while, lots of wires to sort out. Once connected to the internet, I stream now, and making some adjustments I was very pleased with the picture quality. There are many settings for video and you could even custom set color if that's your thing. Most people will find the settings supplied will suit their needs quite well. The sound from the LG speakers do amazingly well. I used it for several days with just these speakers and found them easy to hear voice. Since I'm older and listened to a lot of loud music when younger my hearing is not what it used to be. Kids today with their earbuds and headphones should really start to learn sign language now. The other evening I watched LOTR The Fellowship of the Ring. This was not from DVD but from a broadcast over streaming that I'd saved. I was blown away as was my wife by the detail. Especially in the dark scenes where detail can be lost in the shadows. Not on this TV. Subtle details on steps in the mines, details of the Orcs and clothing were all there. And nothing was washed out in the deep darks. Blacks were black, midtones were spot on and highlights of flames or the glint on a sword were all there. If you have 4K content I'm sure you'd be very happy. I'll be watching some of my old DVD's again and see if they have stood the test of time. I've read about people worrying about burn in since OLED's are supposed to be vulnerable to this. I can't imagine this happening unless you have a logo in the corner that doesn't go away. Still I feel you'd have to have it onscreen for hours before you'd see a problem. The TV does have an area in the menu called OLED care. It has something called Pixel Cleaning which is supposed to adjust each pixel to prevent burn in. Also a Screen Move function to move the screen a little at regular intervals for the same prevention. Do they work? Maybe but I'm not going to worry about it. The photo I've added really can't do justice to the actual picture quality but the reflection in the silver cup caught my eye. And speaking of reflections, this TV will show reflections from windows or lights. You can still watch the TV just fine but no TV will kill all reflections from light sources. The room I'm in has room darkening shades so problem solved. I'm sure over time I'll find more features to explore and will watch more 4K content to marvel over. For now I can recommend this TV for anyone that loves a spectacular picture. Is it pricey? Yes, but I've always felt you get what you pay for and I'm hoping this TV will last as long as the last one. Read more

Review image 1
★★★★★

One of the best for HDR/UHD physical media viewing, gaming and value

ObsidianMay 7, 2021

Get one now. Don't worry about the flagship Sony or LG G1 being brighter on a 10% window, can't tell in most cases anyway, certainly not in streaming content. If you own a disc player and physical media that is able to provide a true High Dynamic Range (HDR) Ultra High Definition (UHD) source then you're in for the best viewing experience in 2021. The 77-inch version is exceptional from edge to edge. Price might be a bit hard to justify, but we weren't using vacation money during the pandemic anyway, right? The C1 is using the new "Evo" panel with the updated screen technology from 2021. It might only make sense to pay the difference for the gallery G1 series TV if your room was constantly flooded with sunlight and you could really benefit from the small increase. Some issues have been noted using LG disc players with LG OLED TVs, so sadly I can't recommend sticking with the same brand of Blu Ray player. Paired this with a Pansonic DP-UB420-K Blu Ray Player, a Dolby Atmos receiver and speaker setup. It's better than the theater in almost every way, save for the layers of guilt I experience drenching my own popcorn in theater-levels of butter. Oh, and the cost for all that hardware, no getting around that pocketbook pain either if you're looking to create that experience. Any negatives about the 77-inch LG C1 involve the home screen in WebOS 6 and the software on that home screen. It seems like I'm being advertised to primarily, then my uses for the TV are slightly deprecated. The internet TV channels barely work, and seem to require some sort of account sign up. This wasn't, and isn't, the same on my Samsung HDR TV from 2019. Advertising and data collection evolution is here to stay. Go watch the review videos from HDTVTest and Stop the FOMO, then just buy this already. The picture is better than I expected it would be. For the price I had very high expectations. This is the first OLED TV in our house. Makes me want to replace all the LCD units with similar technology. It's a bit elitist to suggest this TV was worth it, but for our household and use, it really seems like a good value and choice. Read more

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