matcha LOVE

Matcha Love Culinary Matcha 3 5 Ounce Finely Milled Green Tea Leaves Japanese Style Matcha Powder

703+ bought in the past month

$20.48$21.99

About this item

  • Medium Bodied: This top of the line matcha with a delicate balance of crisp sweetness & subtle grassiness is ideal for daily consumption with a richness that is easy to appreciate without bitterness
  • Ceremonial Tea: Shade grown green tea is harvested, steamed & then dried & ground into powder for a pure herbaceous flavor. Because you ingest the whole leaf, not just the brewed water, the health benefits of matcha exceed regular tea
  • Refreshingly Green: Green tea has long been revered for its high antioxidant content & long regarded as a key to good health, happiness & wisdom. Green tea is the perfect refreshment for your health & well-being
  • Green Tea Culture: ITO EN North America was founded in 2001 to introduce our line of green tea products in the United States. From ready to drink matcha to Sencha Shots, we've got 6 varieties of Japanese green tea to offer
  • Delicious Refreshments: Try our delicious, refreshing teas if you enjoy easy bottled teas on-the-go. We offer unique traditional loose leaf teas, tea bags, matcha, matcha powder & more
$20.48
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Product details

Brandmatcha LOVE
Item FormPowder
FlavorMatcha
Tea VarietyGreen
Unit Count3.5 Ounce

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions2.6 x 2.6 x 4.02 inches; 3.5 ounces
item_model_number835143011367
upc835143011367
manufacturerIto En (North America) Inc.
units3.5 Ounce
best_sellers_rank#22,543 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #112 in Matcha Tea

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Customer reviews

4.54,100 ratings

Customers say

Customers find the matcha powder has a great flavor that's not bitter, and appreciate its culinary grade and vivid green color.

★★★★★

So tasty and healthy

Sherry WNovember 29, 2025

Matcha Love is healthy, natural and tasty! Low sugar, blends well and I have a milk frother that I heat my oat milk and make a yummy hot latte! Read more

★★★★★

It's really good, and addictive! But my taste bud tells me that it's not 100% matcha.

CCJanuary 30, 2023

I posted a question, "Is Matcha Green Tea truly Matcha made of Gyokuro? ..." "Hyphen, replied yesterday (Jan/29/2023); "Yes. Very good matcha . . . ." Today, my Matcha was delivered, and it was really good, so good that I chain-drank 5 cups in 50 minutes. It's undoubtedly addictive. From this day on, I would be drinking this yummy and healthy matcha everyday all day; however, I strongly doubt that this matcha drink is "100% matcha" because, in my highschool and college time, I practiced Sadou. Sadou is a traditional, formal Japanese Tea Ceremony in which a host serves "super-sweet one-bite sweets" to his/her guests before he/she makes and serves matcha to the guests. The point is that real matcha is so rich, strong, and bitter that sweet is served before having matcha. Real matcha is served in a very small amount in one matcha cup, and the first guest "take one sip of it" and then pass the matcha cup to a person right next to, who sips and passes it to his/her right next person, ... this repeats until the cup reaches to the last guest. I repeat, "Match is super strong and bitter." In other words, "no way" I could have 5 cups of matcha in 50 minutes! Hence, I believe that this matcha drink is a mixture of a tad of matcha (finely milled Gyokuro green tea, the highest-quality, most expensive green tea) and lots of green tea. I hope Itoen would kindly answer my question. Read more

★★★★★

Delicious

Savannah + AustinMay 28, 2025

Matcha love forever has my heart. I’ve used their ceremonial and that’s obviously top tier. But the culinary one is close behind and I think better than other ceremonials I’ve tried. It’s smooth, and has a lightly sweet flavor. Definitely recommend this for the matcha latte people who want good quality but don’t want to splurge on a small can of ceremonial. Read more

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★★★★☆

It's really good

Penny's forethoughtsJuly 21, 2023

Firstly, I'll admit that I'm not a matcha connoisseur - I have tried only 3 different brands of matcha, so far. Also, I don't have a macha whisk, or any professional knowledge on how to properly prepare matcha tea. BUT I like this matcha just fine. It has a good strong flavor, in my opinion. I also really appreciate the little container it comes in, which is much easier to manage than the resealable pouch I usually find matcha in. (To be perfectly honest, the container is the reason I gave this matcha a shot. I plan on reusing it) So, my reason for docking a star, is that this brand doesn't seem to dissolve well. There is always some green 'sand' at the bottom of my cup, as well as green 'floaties' throughout. I DON'T think this is due to my lacking a matcha whisk, or my improper preparation of the tea, because other brands I tried have dissolved much better. And, on that note, I won't be returning to this brand. But, again, maybe I just don't know what I'm doing when it comes to matcha. Mainly, I make my own lattes. --- I use an 11oz mug, as pictured, add a teaspoon of matcha (I really like that there are 50 servings in this. It's definitely worth the price, in that respect) mix in some sweetener, fill 1/3 of the mug with boiling water, vigorously stir, add a splash of heavy cream, fill remaining 2/3 of the mug with milk-of-choice --- If that's the wrong way to do it, then shame on me. But it tastes good :D For all I know, real quality matcha is supposed to have floaties and sand. But, if so, I think I'll settle for the lower quality stuff Read more

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★★★★★

Quality is amazing

JonathanAugust 4, 2025

just as delicious as ceremonial matcha. i use it for latte’s and smoothies alike. Read more

★★★☆☆

Fishy flavor

Juanita Marie RamosSeptember 4, 2025

This matcha taste different, a little fishy to me. I do not know, maybe I got a bad batch. I just finished my last package of Jade Leaf culinary matcha. I do not have a Walmart near me so I decided to search on Amazon. The amount of matcha for the price is so good with this brand. I had purchased this product before, maybe about 3 months ago, I did not notice a fishy taste back then. I will finish the 2 containers because I bought them and have them, but will not repurchase from this brand again. Read more

★★★★★

Matcha Love Culinary Matcha...excellent

R. PecoraroSeptember 9, 2019

Having given up coffee some months ago, I'm generally new to tea and very new to matcha. Matcha Love Culinary Matcha is only the second matcha I have tried, the other being a Republic of Tea offering (also very good, by the way). Matcha Love is excellent. I'm surprised that most of the reviews for matchas here on Amazon concentrate on using matcha for lattes and other concoctions with all manner of fruit juices, yogurt, honey...organic/uncured, humanely harvested pollen from free-range bees, etc. The only way I've had matcha is straight up with a touch of sugar, and I love it that way. Matcha Love has a "grassy" quality with a hint of bite which I find remarkably refreshing and stimulating. My prep appears to be pretty traditional: at the bottom of the cup, dissolve a 1/2 (maybe 3/4) teaspoon of matcha in a tablespoon or two of water, work it into a smooth paste with a bit of sugar, add 6 to 7 ozs. of almost boiling water, and whisk until a slight froth forms (about 30 seconds with my miniature, battery-powered whisker). There aren't too many things better than a warm cup of matcha in the afternoon...well, maybe two or three fingers of a nice single-malt whiskey, but that's a different review for another time. Read more

★★★★★

Matcha Love🍵💚

Alondra GarciaJune 13, 2025

Tried an iced matcha using Matcha Love with 2 pumps of French vanilla syrup—and wow, it was delicious! Smooth, earthy flavor with no bitterness, and the vanilla added just the right amount of sweetness. Super refreshing and perfectly balanced. Definitely a go-to summer drink! 💚✨ Read more

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