Toongore—August 28, 2025
I like it! Don’t try it expecting coffee taste though, as I’ve seen a lot of others do in these reviews. It tastes like matcha, but earthier. If the grassy taste of matcha is too much for you then this isn’t your jam! It’s great for evening, low caffeine and doesn’t make me feel panicky. It’s a decent quality of powder, no micro bubbles but it mixes decently enough, it’s not super silky but the small amount of grain doesn’t bother me at all since it’s a good price. Read more
David—December 14, 2025
I’m not an expert on matcha, but it tastes good (not too bitter), it’s smooth, and calms me while a bit of caffeine kick. Worth it for me if I buy the larger quantity Read more
Shulamith—June 16, 2024
The matcha itself is amazing, great flavor with very little bitterness. I appreciate that the packaging was intended to keep the matcha as fresh as possible, but the aluminum bag that came within the tin can made me lose significant amount of matcha in the transfer. There's so much matcha stuck to the sides of the bag that even though I tried my best to scrape it and save it I feel like I lost at least 2-3grams worth which is significant given the price of the matcha. If the matcha wasn't so powdery and stuck to the bag this wouldn't be an issue, but it's fineness just doesn't allow it to transfer nicely from the aluminum bag to the aluminum can. Read more
Matthew Lee—April 30, 2025
This product is absolutely incredible! Easily one of the best I’ve ever tried! It has the perfect balance of nutty and earthy flavors, which makes it incredibly satisfying and unique. From the very first sip, I could immediately taste the high quality of the ingredients; it’s rich, smooth, and full of depth. One of my favorite ways to enjoy it is by combining it with a shot of espresso, a touch of vanilla bean paste, a sprinkle of brown sugar, and some oat milk. The combination brings out the natural flavors even more and creates a cozy drink that I look forward to every day. Highly recommend to anyone who appreciates real, delicious flavor. Read more
Allyson Griffin—December 16, 2025
This is by far the best matcha I have used. My husband first bought it for me as a gift and now I can’t go back to a different brand. I would recommend this to anyone who is looking for a quality matcha. Read more
Sara Pak—July 14, 2025
Tastes okay but the powder is kind of gritty. I followed instructions and made it the same way I usually did for other hojicha, but it was still gritty. It doesn’t really clump, it’s just the powder granules seem to be a bigger size than others I’ve used. Might use it for baking instead of drinks. Read more
Aria—December 3, 2025
This is the best Matcha I have tried, so I reordered it. Amazon must be using AI to fill orders because I received a stuffed toy vulture instead! Read more
cath—August 10, 2025
I love hojicha, and this powder is excellent quality with a rich, toasty flavor. I mix it with oat milk, and it turns out smooth, creamy, and absolutely delicious—perfect for a cozy, comforting drink any time of day. Read more